May, 2013

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Video: The Internet of You!

Sherrilynne Starkie

'Finally, a video that reveals the power of social media and why it’s changing us all! Related posts: Betty White flogs insurance via YouTube. Measuring influence online. What the hell is social media? PLEASE LIKE MY FACEBOOK PAGE. Related articles. Netflix, YouTube account for nearly half of all Internet usage. YouTube Turns Eight As Platform Surpasses More Than 100 Hours Of Video Uploaded Per Minute.

Video 312
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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

'Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

Data 278
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Trending Sources

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

'Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.

Adwords 278
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[Comic] Why Are We On Facebook?

SocMed Sean

'Engaging in the social space isn’t easy…and it sure isn’t cheap. Anyone who tells you otherwise is either trying to sell you their “ social media expertise ” or hasn’t ever worked their way through a crisis situation where their customers are angry and rallying against them with a tirade of angry posts and comments.

Facebook 273
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Brands Use Vine

Mindjumpers

'The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible. Some huge brands are already using the new service, but what can you actually do with it? The biggest strength of Vine is its simplicity.

Brands 260
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What’s Next for Tumblr?

Direct Marketing Observations

'Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses. . . . Tumblr users are passionate and are worried about what will happen to their platform. Is that passion enough to keep their pages safe from being “Yahoo’ed?” If the deal goes down, Tumblr as you and I once knew it, may be done.

Tumblr 226

More Trending

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

'Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not mak

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No More Apologies

Waxing UnLyrical

'A story has been making the rounds this week, and which I finally read a couple of days ago. It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Image: maHidoodi via Flickr, CC 2.0.

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My Switch From iPhone To Android: Part One

Jason Yormark

'After a month or so of research, testing and gathering opinions, I finally made the switch from iPhone to Android. I ultimately landed on the Samsung Galaxy Note 2 even though my search initially had me thinking either the HTC One or the Samsung Galaxy S4. When I actually moved my search to in person, while I was impressed with these devices, I was intrigued by the additional screen real estate of the the Note 2.

iPhone 220
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How To Create Relevant Content

Mindjumpers

'In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. One of the most crucial things when creating content is to make it relevant to your users.

Content 259
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

'I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. To give you a quick recap, things did not go well for the owners of the restaurant and for the second time since Ramsay has been doing the show, he walked away and essentially refused to help the restauranteurs out.

Flash Mob 219
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One week until Social Capital Ottawa

Sherrilynne Starkie

'There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa. The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the wor

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

'Posted in Commerce eCommerce Strategy. When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.

Meeting 232
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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

'If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about.

Wikimedia 243
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Link Building Tactics for Publishers

Adam Sherk

'When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

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Understanding EdgeRank [infographic]

Mindjumpers

'Most people have heard of Facebook EdgeRank by now. But many probably also gets a bit lost on the way of actually accommodating to the algorithm. The logic behind Facebook is often difficult to decipher and page owners can easily feel that the equation is out of their hands. We have found this infographic from the Postrocket blog that summarizes how EdgeRank works.

Feed 251
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Interview with Chanelle Schneider, Millennial Specialist

Firebelly

'With all the studying being done on Millennials, Firebelly decided to interview one of the top Millennial specialist, Chanelle Schneider. Chanelle is a freelance social media manager, the founder of #GenYChat , and currently works as the community director at My Rising Tide. 1. What do you think makes Millennials different? The over 80 million of us were born with qualities that make some of us have a desire to transform our realities by travelling beyond traditional boundaries.

Diagrams 183
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Targeting Ottawa’s boomers

Sherrilynne Starkie

'Ottawa Zoomers Show. The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. That’s why last weekend’s Zoomer Show, Ottawa’s first ever, was such a big success. The show, Canada’s largest consumer and lifestyle expo for people 45 and up, took place at the Ernst and Young Centre.

Travel 295
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.

Retail 202
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Public Relations: The Two Sides of Information Access

Waxing UnLyrical

'Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access. The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events.

Banking 238
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When content turns into an ad

Direct Marketing Observations

'It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.

Content 185
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Facebook Growth in Numbers

Mindjumpers

'On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013. The number of monthly active users has more or less stagnated and has only grown 23%. However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are

Facebook 226
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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This Blog Is No More… For Now

Josh S Peters

'I’ll keep this short and sweet. I won’t be blogging here much, if at all, any more. The existing posts will stay here, but all content moving forward will be found at the Social Media Launchpad.

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May 12: this week in social media

Sherrilynne Starkie

'Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy. . May 11: this week in social media. Listly by Sherrilynne Starkie. May 11: this week in social media. Top stories from social media world for this week! 1 Views. crowd rank. curated. alpha. newest. queue.

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Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

'It’s been almost three years since I first wrote about popup opt-in forms on Kikolani. Back then, I was definitely not a fan. The times have changed though. Popup opt-in forms are no longer just for internet marketers and the make money online niche. They are everywhere, from new blogs to some of the most respected blogs in the industry. In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives

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We Make Our Own Fairy Dust

Waxing UnLyrical

'The one thing that I’ve realized is that in business and life, there is no such thing as fairy dust. Scratch that. There is; but we make it ourselves. Image: Alexandria LaNier via Flickr, CC 2.0. Worms. A few weeks ago, I was on the receiving end of an “I’m going to the garden to eat worms” type of message from a friend. She was down in the dumps about business, it just wasn’t as groovy as it had been a few years ago.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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This Week in Social Media – 5/22/2013

Social Media Marketing

'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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How to Manage Issues on Social Media

Mindjumpers

'Everything is closer and goes faster in the world of social media. People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. If one yells, the reach is not only limited to local and random surroundings.

Issues 196
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

'Jonah Berger, Wharton @j1berger. Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Infographic: colour and logo design

Sherrilynne Starkie

'This handy infographic explains the importance of colour in graphic design and calls out good practices in logo design. It’s a great reference tool. The Impact Of Color Within A Logo Design infographic. Related posts: Microsoft’s new logo. New look and feel for LinkedIn. ICANN gets cool Toronto look and feel. PLEASE LIKE MY FACEBOOK PAGE.

Microsoft 284
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It is Still Possible to Spam the Google Search Results

Bill Hartzer

'Breaking News : It is still possible to game the Google search results, even for commercial keyword phrases. In fact, you can even put up low-quality, low-content, spam web pages and get them to rank well in Google. Not only that, it is still possible, even when the Google Penguin and Google Panda have been in full force, to rank well with that low quality spam content and redirect visitors using a javascript redirect to another website.

Google 160