November, 2015

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The New Rules of Social Marketing and PR

Convince & Convert

It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture.

Marketing 284
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Facebook Custom Conversions: A Beginner’s Guide

Jon Loomer

The new Facebook pixel has frustrated and confused marketers. Do you need the new pixel? How do you set it up? Should you get rid of the old pixel? What about the conversion pixel? These questions can’t all be answered in this blog post. I’ll do my best to exhaust this topic in my next Power Hitters Club workshop on December 16 (available only to PHC members — SIGN UP HERE ).

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Trending Sources

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Last Call: Social PR Virtuoso Registration Closes 11/30 11:59 pm ET

Waxing UnLyrical

This is your last call to invest in a killer professional development opportunity that WILL change your world. A couple of weeks ago, I co-hosted the monthly #PRSSA Twitter chat. That’s the hashtag commonly-used by PRSSA (the Public Relations Student Society of America). These kids don’t mess around. They actually go to class and have a full load of schoolwork.

Storify 100
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How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. The Pin It button allows visitors to your website to easily save products they like to Pinterest—exposing their friends and followers (and potential shoppers) to them too. 2.

Retail 129
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. It’s also challenging to do well.

Blogger 109
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The Importance of Local Activation on Social Media: West Africa/Nigeria

Mindjumpers

The Mindju mpers Network is still going strong. It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. The network is filled with talented people who possess great knowledge of social media in their local context and we would like to share some of their great insights with you.

More Trending

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3-Step Formula to Visually Brand Your Business

Rebekah Radice

Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. It can share a vision, expand the life of a product, sell a service or boost a campaign. They’re those super compelling, highly shareable graphics that have permeated every inch of our online space. But adding visuals to a marketing mix and using them to brand your business can be a challenge.

Brands 114
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A Thanksgiving Wish

Waxing UnLyrical

I imagine you’re running around like a turkey with your head cut off (sorry, couldn’t resist it!) shopping, unfreezing birds, and vacuuming your guest room / living room / under-the-stairs closet. All the holiday frenzy reminds me of a Thanksgiving we spent in India , many years ago… 10, to be precise. Now, India isn’t on your usual list of T’Day destinations, but for whatever reason (I forget), that was when we (aka Mr.

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3 Simple Ways To Show Thanks To Social Media Followers

Firebelly

In the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored. No response is a response—it says you don’t care. #2 Retweet. Retweet, regram, repeat! Chances are, your customers share your content.

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What Exactly Do You Do?

Webbiquity SMM

“So—what exactly do you do?” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.

SEO 133
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Let’s take a closer look at what the change is, what it means and what the options now are for each objective. Facebook has updated ad bidding and optimization options. Here’s what you need to know… Click To Tweet. What Changed with Bidding and Optimization?

CPC 114
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Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

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A Long List of Social Media Advertising Stats

Hootsuite

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.

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Monday Roundup: Thankful Thoughts

Waxing UnLyrical

With Thanksgiving almost upon us, I wanted to do something different for this week’s roundup. So I decided to ask my Social PR Posse to weigh in with resources, blog posts, and more that have them saying “thanks” this year. 1. Laura Kaslow. “I’m thankful for our venture into using Sprout as our social media content manager.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Announcement: Storage Solutions Joins Firebelly Roster

Firebelly

We’re thrilled to announce that Storage Solutions has retained Firebelly services for social advertising. “We want to target engineers and managers of warehouses and distributions centers anyway that we can – and this just extends our approach to get in front of these people. Firebelly came highly recommended and we’re excited to work with the team,” said Michelle Coleman, Director of Marketing Communications. .

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5 Easy Tools for Social Selling Success

Webbiquity SMM

Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? It was the stuff of nightmares. You were constantly switching between tabs, hoping that you weren’t missing a valuable comment or brand mention, and every day was broken into hour-long pieces, each

Tools 166
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5 Ways to Generate Leads Online

Small Business Mavericks

In a sense, all marketing is generating leads. Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Of course, there are a variety of media–online and off line–you can use to accomplish those goals. Nevertheless, the goal is the same no matter the medium. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

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Tools for a top quality Periscope Stream

Lucy Hall

Periscope is the next big thing in internet marketing! It gives marketers and business owners the chance to watch live, people all over the world sharing knowledge and experiences. The potential uses are limitless and it’s an exciting move forward for social media and the way we interact with one another. To get started on Periscope is so easy!

Tools 99
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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11 of the Best Influencer Marketing Tools

Hootsuite

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate.

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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.

CPA 103
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Influencers, Monitoring, and Negronis: The Duncan Alney Interview

Firebelly

Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing! For an inside look into the social media savvy mind of Duncan Alney, read on. What’s on your mind these days? I seem to be preoccupied with the implementation of social media strategies that produce actual outcomes.

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Turning You Social Media Profiles into Sales Machines

Kikolani

Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, The post Turning You Social Media Profiles into Sales Machines appeared first on Kikolani.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How Google Keeps Marketers On Our Toes

Small Business Mavericks

One of the most important things a business can do with online marketing is understand how search algorithm works. When you take the time to study how the search algorithms operate and why they are important to your business, then you’ll be able to develop a search engine marketing strategy that is both effective and practical. Otherwise, you’re operating in the dark.

Google 70
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How to Create Better Content for Your Periscope Streams

Lucy Hall

Periscope, although it’s been here since March is still so new. In terms of the perfect periscope live stream, there really is no silver bullet. But Periscope is still so new that we can continue to see what works and what doesn’t by simply jumping on our smartphone and going live. Having said that we could all benefit from a few pointers when it comes to making our live Periscope content better.

Content 97
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Why Google is Really Pushing HTTPs

Bill Hartzer

In a recent Search Engine Land article , Patrick Stox explains what HTTP/2 is, and what it means for SEOs. After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon. As you might recall, I moved this website to HTTPs a few days after Google announced that HTTPs is a search engine ranking factor.

Google 94
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Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

Drum roll, people! My VERY OWN online course is here! Yes, I’m excited… that’s putting it mildly. After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. I have been wanting to do this for YEARS, and finally, finally have made the leap of faith.

Course 150
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Over Half of CMOs Still Not Using Omni-Channel Marketing Strategies

Convince & Convert

I have a confession to make: I may in fact be the world’s biggest proponent of omni-channel marketing, or cross channel marketing, or integrated marketing, or whatever you prefer to call it. For more years than I care to remember, I’ve been trumpeting the benefits of providing a seamless omni-channel marketing experience. I may in fact be—as I wrote in a Forbes piece back in 2012—addicted to integrated marketing.

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How to Get Followers on Pinterest

Devumi

Learning how to get followers on Pinterest is a unique experience. Many of the things you learned about followers on Twitter have completely changed. Developing the unique skills and content which draw followers to your Pinterest account is important in order to succeed. You can’t rely solely on knowledge from other social media marketing platforms. […].

How To 60
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Why You Should Add Sponosord Social to Your Content Mix

Small Business Mavericks

Izea recently published a report titled “2015 State of Sponsored Social” in which there are some interesting findings. One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience.

Content 70
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Do’s and Don’ts of Twitter for Business

Lucy Hall

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. In this post I have put together a few do’s and don’ts to help you get off the ground and use your twitter account as effectively as possible. DO”S.

Twitter 97
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How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less

Kikolani

Hey guys! This is Hernan and first off I want to say a big THANK YOU to Kristi for the The post How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less appeared first on Kikolani.

How To 60