September, 2013

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Getting behind United Way Ottawa

Sherrilynne Starkie

'United Way Ottawa really does make change happen. I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . I figure it’s the very least I can do because I learned a long time ago, the hard way, how having the support of your community can help you change your life.

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This week in Social Media

Harp Interactive

'Categories: Blog , How To Tags: pinterest inventive boards , pinterest marketing , pinterest scheduling tool , social media updates , twitonomy , twitter analytics tool , viraltag A roundup of social media news, tips and updates from Harp Social’s Facebook Page for the week of September 9-13. ViralTag Pinterest Scheduling Tool: Post by Harp Social.

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Trending Sources

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Brands Rocking Instagram

Mindjumpers

'Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.

Instagram 272
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Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

'There’s no doubt about the fact that patients are becoming more vocal in the social media space. There are amazing digital conversations going on about widespread diseases like Diabetes and Multiple Sclerosis , as well as very niche diseases like Huntington’s Disease and Spontaneous Coronary Heart Dissection. What do all these conversations have in common?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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My Switch From iPhone To Android: Part Two

Jason Yormark

'Earlier this year I decided to make a switch to the Samsung Galaxy Note 2 from an iPhone 5. I wrote an initial piece about this switch , and my reasons for it, mainly as I wanted a larger screen for my phone, and I had grown increasingly frustrated with Apple’s lack of keeping up with the competition. It is now roughly 4 months later and I’ve had plenty of time with this new device, and I can say with the utmost confidence…I’m going back.

iPhone 264
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

'Guest Post by Alicia Lawrence. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Image: SalFalko via Flickr, CC 2.0. Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper.

Blogger 263

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This Week on Facebook

Harp Interactive

'Categories: Blog , Facebook , Social Media Marketing Tags: 2013 fall marketing trends , community guidelines , favicon , Social Media Marketing A roundup of this week’s Facebook Posts from Harp Social’s Facebook Page. Post by Harp Social. Post by Harp Social. Post by Harp Social. ( Read more. ).

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Larger Pictures in Facebook Page Link Posts

Mindjumpers

'So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop. This means that more weight are given to visual content and it is easer to drive fan engagement, as the posts will be more noticeable and physically larger.

Facebook 270
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Is it Time to Re-Think Your Social Media?

yMarketingMatters

'It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing every day? Are you getting comments on your blog? And are your Facebook posts being shared frequently so your Facebook Insights are mostly “green” and look like this: For most SMB’s, answering these questions can be a reality check.

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Has Social Media Made It Impossible To Live In The Moment?

Firebelly

'How do we find a balance between the desire to share and the need to unplug? A few weeks ago I found myself among a packed crowed at Yankee Stadium as Justin Timberlake and Jay Z light up the stage performing their hit song “Suite and Tie.” However instead of relishing in the moment of seeing two of my favorite artists perform live for the first time, my attention was focused on my iPhone.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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When Life and S**t Happens

Waxing UnLyrical

'Normally I’d be wishing you a “Happy Monday” (because we pretend there is such a thing) and getting you started on your weekly roundup. But when S**t happens, it’s pretty stupid to pretend it’s imaginary. And right now, S**t is happening with my loved ones and me. And it’s really hard to keep things going as if everything’s ok when, in fact, it isn’t.

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Ladies, choose a man as your mentor

Sherrilynne Starkie

'A mentor is someone who imparts wisdom to and shares knowledge with a less experienced colleague, according to the dictionary, but in real life, having a great mentor can mean getting better career opportunities. Mentors who have more seniority and power in their organizations can put their proteges on a career fast track. Studies have proven that having successful mentoring relationships result in greater career success including higher compensation, more promotions and greater job satisfactio

Wikipedia 275
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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

'Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collate

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

'If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped b

Directory 196
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Attention Economy is Distracting Me

Direct Marketing Observations

'Twitter has the RT button and the favorite button. Linkedin has an endorse button, Facebook has a like button and G+ has the plus. I know you “get” what they all do, at least you should, but I have a question for you. Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient?

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The Cost of a Tribe

Akamai Marketing

'Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” It’s truly an outstanding and exciting result of the democracy of the internet. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you.

Cost 161
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An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

'Four thoughts came together recently that gave me one of those “bolt of lightning” insights it’s useful to get from time to time. Not only that, it helped me change my approach to communication. Images: Woop Studio ‘s Alphabet Flashcards, used with permission. Those of you who read my last post about being yourself online, could read this one as a bit of a second installment to that journey.

Twitter 202
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Google News Tip for Google+ Embedded Posts

Adam Sherk

'A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same goes for Facebook Embedded Posts , Embedded Tweets and any other form of embedded multimedia. The content within the embedded post does not contribute towards the total word count in the article.

Embedding 151
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The 6 Best Features of iOS 7

The Social Media Incubator

'Apple rolled out it’s long awaited iOS 7 update to it’s customers on September 18. The update came after what seemed like a lifetime wait to iOS users for what Apple CEO Tim Cook called, “The biggest change to iOS since the introduction of the iPhone.” As expected, most users started downloading as soon as they were aware the update was available.

Features 151
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

'Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

Metrics 195
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5 Luxurious Technology Events for this Autumn

Idaconcpts

'In the past I have been to a lot of technology events. Some of them have been gritty or very basic. Others have been quirky and a lot more fun than I had been prepared to expect. There were even more than a few filled with government agencies looking for the latest hackers that could join their ranks and help them with cyber security. As you can imagine, technology events vary in their substance and style.

Eventful 164
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Google No Longer Passing Keyword Referral Data for All Users

Bill Hartzer

'Wow, I knew this day was coming at some point, but I really didn’t expect that this change would happen this soon. Google no longer is passing keyword referral data through to websites. Google just made a huge change: if you search at Google, it appears that all searches (even from [link] are now secure, https searches. For all users. Even those who are not logged in.

Data 167
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Monday Roundup: Stay Secure

Waxing UnLyrical

'With the anniversary of 9-11 coming up, we’ve already started to see related stories. But one of the most important things we can do to stay secure is protecting ourselves, and our information, online. I hope these posts give you a head start. Image: solarisgirl via Flickr, CC 2.0. 1. 6 Ways To Secure Your Blog And Your Hard Work. Why: Eddie Gear shares how he fell victim to a hacker attack on his blog and what you can do to prevent such attacks. 2.

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Facebook is Getting More Two-Faced By the Day

Convince & Convert

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Within 96 hours, Facebook made two pronouncements (I like to imagine them being made via scrolls read in a town square, preceded by trumpeter fanfare, but in reality they were simple blog posts).

Meme 161
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App of the Week: Wunderlist

The Social Media Incubator

'We are all busy. We all have our own way of time and task management. A lot of us make to-do lists, shopping lists, etc. In this day and age, we don’t have to carry a notepad around of all the things we have on our plates. Instead, our lists are easily accessible through an app on our phones, tablets and computers. No worries, there is an app for you.

Mobile 150
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Facebook Changes, Part 2

Ari Herzog

'Three weeks ago today I wrote about my Facebook divorce. I wrote how I would continue to interact with people on groups and pages but I would cease writing on my wall. It’s been successful. I knew I needed to unfriend a lot of people to not be tempted to write my own thoughts of what others wrote or to share pictures they shared. If anyone noticed one less friend in me they didn’t tell me about it.

Facebook 150
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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State of Social Media for Ecommerce Players in India

Atom Thought

'Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand.

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Google Reconsideration Request: How to Get a Manual Penalty Lifted

Bill Hartzer

'If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link]. We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Google 160
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Friday Funny: Newfangled Social Networking

Waxing UnLyrical

'Does this strike a chord? … Thought so. Ha! Happy Friday, everyone! Image: seanrnicholson via Flickr, CC 2.0. Friday Funny: Newfangled Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

'image from bigstock.com. In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device.

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What Your Business Can Learn From the New KitKat® Website

The Social Media Incubator

'Google has recently joined forces with Hershey to name their new Android operating system after the KitKat® bar. Google’s new operating system will be called Kit Kat aka Android 4.4. In the partnership, there will be a number of Android-themed KitKat® bars made and when you buy the bar, you will be entered to win Google prizes, such as the Nexus 7 tablet.

System 139