Sherrilynne Starkie
JULY 28, 2013
'Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy. Canadian television journalist Mike Duffy of CTV. (Photo credit: Wikipedia).
yMarketingMatters
JULY 14, 2013
'Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing! In short, it’s an easy way to get your message out there and be on top of what is going on in your industry. . But if you’re new to Twitter it can be more than a little confusing.
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Mindjumpers
JULY 2, 2013
'I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. In short, Pheed enable users to upload and share digital content, or so called pheeds, in the shape of text, photo, video, audio, and live broadcasts.
Waxing UnLyrical
JULY 12, 2013
'I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. Add to that not all of them are good (in fact, some are downright abysmal), and I really don’t want to be the person who rains on a shiny new author’s parade. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it.
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Firebelly
JULY 22, 2013
'What is even bigger than Instagram? Daily Instagram hashtag trends! There are many Instagram users that enjoy posting pictures that correspond to the ‘trend of the day’. Very serious Instagram trend users will post everyday of the week, but most have a particular favorite day or two that they contribute to. Selfie Sunday #SS. ‘Selfies’, better known as a picture of oneself, usually taken with a phone camera, planned to be uploaded to some sort of social media site.
Atom Thought
JULY 7, 2013
'One of my friends asked me about giving tips of how to create personal branding via social media, and I thought of sharing the tips with all of you. Before you read the tips, one caveat, personal branding or reputation of any sort takes time to get build. One can invest money to buy media.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Webbiquity SMM
JULY 1, 2013
'Guest post by Alice Jenkins of How2become. Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
The Social Media Incubator
JULY 15, 2013
'What web browser do you use? Do you frequently have problems viewing websites or updating your own site? These issues can stem from using an outdated web browser. There are four major web browsers that are most utilized: Google Chrome, Internet Explorer, Mozilla Firefox and Safari. Over the last few years, the popularity of the web browsers has shifted.
Waxing UnLyrical
JULY 3, 2013
'Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Image: UOregon Conference Services via Flickr, CC 2.o. Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers.
Firebelly
JULY 18, 2013
'Editorial Note: this is neither a condemnation or an endorsement of the @veevee example used here. Social media has become a digital tattoo. What kind of tattoo do you have? Are you concerned about what people are seeing and can find? Are you prepared for your email (tweet, facebook update, instagram photo) to define the rest of your life – you better be #doubleeffin sure.
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Adam Sherk
JULY 23, 2013
'The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I’m asked most often are how and when to use it, how well it works and if it is worth putting in the time and resources to support it. Does the standout tag actually work? Yes it does, but only so often.
Techipedia: Tamar Weinberg
JULY 11, 2013
'This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. For decades, the key question has been “how valuable is the brand?
Webbiquity SMM
JULY 23, 2013
'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year.
The Social Media Incubator
JULY 25, 2013
'You’re on LinkedIn, right? If you said no, you’ve made your first big mistake. LinkedIn is a must for your company’s social media marketing plan. LinkedIn is the social network for displaying your professional profile, displaying your company profile and connecting with colleagues, clients and friends in your business. Having a LinkedIn should at least be a part of your personal social media strategy, if not your company’s.
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Waxing UnLyrical
JULY 1, 2013
'Happy Monday! Is everyone looking forward to the holiday week? And for my fellow Americans, any big 4th of July plans? And… happy birthday in advance to my dad, who celebrates his birthday tomorrow! Image: Artotem via Flickr, CC 2.0. Power. It’s something we all want, whether on a personal or professional level (and whether or not we admit it).
Firebelly
JULY 17, 2013
'Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. 36 seem like a lot? Pick a couple of your favorites and start from there! You’ll be amazed what simple rules can really do! Source.
Adam Sherk
JULY 9, 2013
'Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term? Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being a
Kikolani
JULY 19, 2013
'Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Whether or not you use Gmail, you should be concerned. Here’s why Gmail wants you to be excited about their new tabs. It’s supposed to help you only get the emails they deem as important in your primary inbox. The rest gets sorted in tabs for Promotions, Updates, Social, and Forums.
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Webbiquity SMM
JULY 18, 2013
'In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? How do you treat your people (which in turn determines how they will treat your customers )?
The Social Media Incubator
JULY 9, 2013
'Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Knowing what kinds of content can engage your audience is key to successful social media. So what can your business do to create engaging content?
Waxing UnLyrical
JULY 10, 2013
'PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform.
Firebelly
JULY 12, 2013
'There is not a time in my life where I have not used the Internet. From fourth grade using the Internet to do research for projects to now using the Internet as the main source for compiling information for my job here at Firebelly, the Internet has always been in my life. While many people my age can’t imagine life without the Internet, other generations know what it was like before the Internet existed.
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Adam Sherk
JULY 15, 2013
'I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed. I don’t think I’ve ever done a conference recap, but I had a good experience at MozCon and wanted to write something up. Rather than getting into the specifics, I thought I’d share some random observations about the speakers and presentations that I enjoyed.
Social Media Marketing
JULY 18, 2013
'How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communication
Idaconcpts
JULY 27, 2013
'You could have the best product in the world but if no one is looking at it, what’s the point? This is a reality that you have to face if you want to make it as a business entrepreneur. Between brainstorming the product and actually creating it, it’s easy to forget that you actually need eyes on your product to sell it. A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item?
The Social Media Incubator
JULY 17, 2013
'When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online. This is the social networking site for business people. That’s why you don’t see a lot of Zynga games on LinkedIn.
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Waxing UnLyrical
JULY 22, 2013
'Hi gang! WUL is on vacation for one more week, but that doesn’t mean our archives are. So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Image: Quinn Dombrowski via Flickr, CC 2.0. From learning to wield power gracefully to the inevitable “fork in the road” we all face, these timeless posts remind us that being human is the one thing we all have in common. 1.
Firebelly
JULY 8, 2013
'Next Spring I will be traveling to Sydney, Australia to study abroad for 5 months. While most trips for people only last a couple weeks, it is still helpful to know some apps that can get you through your trip whether long or short. These apps not only provide services to communicate with your loved ones back home, but also make stressful situations disappear.
Bill Hartzer
JULY 3, 2013
'According to a sensitive but unclassified report , the Bureau of International Information Programs, a part of the United States State Department , has paid $630,000 of U.S taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts.
Social Media Marketing
JULY 10, 2013
'LinkedIn poised to serve as a global economic graph, what causes customers to recommend brands, Vine withers in the face of Instagram video, Twitter targeted ads, Facebook differences in Asia and Africa, what to do with CEOs who doubt social media, the changing role of television in the digital age, the language of images and more, it’s This Week in Social Media.
Kikolani
JULY 24, 2013
'While many popular blogs have trended away from accepting unsolicited guest post submissions, not many have shared the results of this strategy. A lot of people are curious – does having less content really hurt in regards to traffic and subscriber rates? In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data.
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