Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” Over the last few years, there have been more I.C. tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e.

Embedding 103

Embedding Conference Banking Flickr 103

Unmetric

JUNE 10, 2016

Yesterday Mark Zuckerburg annouced 360 degree photos. This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands. Taking 360 photos for Facebook is very simple, you just need to use the panorama app on your iPhone or Samsung Galaxy phone, or install a similar app from your app store.

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Brands Facebook iPhone Mobile 93

Devumi

JUNE 10, 2016

There are a multitude of LinkedIn business growth opportunities out there, but they all require sound social media marketing. This goes for both B2B and B2C brands as all types of people are joining LinkedIn. You can tap into this huge potential with the right tactics. Everything on social media is better with more followers, […]. The post LinkedIn Business Opportunities: Grow your LinkedIn Followers!

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LinkedIn B2B Social Media Types 60

Twist Image

JUNE 10, 2016

Everyone thinks that they are being innovative. The truth is that innovation is really hard. And, by "innovation" I mean real innovation. Not a better mousetrap, but something that the market did not know that it needed, that then becomes adopted (and paid for) in a way in which we could have never imagined our lives without it. It's a tall order. So, when it comes to innovation, the thought should be less about what companies are producing innovative products and services, but who - really - is

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Conference Eventful Company Products 50

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Sprout Social

JUNE 10, 2016

You already know that having brand advocates is beneficial for your organization. But, how do you secure longterm advocacy? It starts by putting forth tactics and strategies that support and reward your champions. Whether you establish a formal advocacy program or mention your advocates on social and send them swag, it’s vital to pay attention to and recognize the supporters who promote you.

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Brands Organization Advertising Activities 44

ProBlogger

JUNE 10, 2016

Every time I sit down to write these, I’m always concerned at how fast it’s flown to Saturday again. So here we are, another week of 2016 down. Did you set out what you intended to achieve? Where do you look relative to the start of the year? Are you still having fun? If not… well here’s some tips! 30 Worries Every Blogger Feels (and the Writing Tips to Fix Them) | SumoMe.

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Discount Guidelines SEO News 25

Twist Image

JUNE 10, 2016

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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Banking Insurance Issues Journal 46

Audiense

JUNE 10, 2016

This week in social media, we have a mix of some really engaging and quirky Twitter and Instagram campaigns. Baileys is getting dramatic on Instagram and Post Office is getting everyone’s #SummerSorted with a bit of magic. We also have Starbucks’ new ‘secret recipe’ drink that has taken Instagram by storm, and Twitter celebrating the #Euro2016. These, some Twitter Trends , plus what team Audiense is reading in this weekly round up!

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Travel Instagram Campaign Compete 78