Firebelly
AUGUST 1, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. By Josh Constine Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week.
Waxing UnLyrical
AUGUST 1, 2011
When was the last time you got public relations lessons from a humpback whale? This past Friday, as I was looking at various social media platforms, I came across a video that one of my Facebook friends had shared. It was a video from the Great Whale Conservancy , a program of a project (not a typo) of the Earth Island Institute (I checked them out on Charity Navigator , and they are, I think, legit).
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Webbiquity SMM
AUGUST 1, 2011
A few weeks back, I had a chance to get away for a few days “up nort&# as Minnesotans say, for some fishing and relaxing with the family. While there, my mother-in-law took us to the Woodtick Theater , a bluegrass music show in the huge metropolis of Akeley (population: 432). The show itself wasn’t really my kind of thing, but then again, I wasn’t the target demographic (see below).
The Social Media Incubator
AUGUST 1, 2011
It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. But what if you’re not in sales or marketing? How can you use LinkedIn to your benefit and the benefit of your company if your role within your company is not directly tied to bringing in new customers?
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Small Business Mavericks
AUGUST 1, 2011
Article marketing is generally thought of as something that takes place off of your website whereas blogging is generally something thought of as something that takes place on your website. However, you can publish articles on your website and you can blog apart from your website. However you look at it, both forms of marketing can fit nicely into what we call “content marketing.&# Here are 5 things blogging and article marketing have in commong: High quality content is very important.
Bill Hartzer
AUGUST 1, 2011
Larry Page, the CEO of Google Inc., declared Google+ stats: More than 10 million users of Google+ share and receive more than 1 billion items each day. Plus the G+1 button is served more than 2 billion times each day. A remarkable milestone indeed! But in Social media, the context of usage is more important than the numbers, and so we’ll see how the new wave goes.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Proactive Report
AUGUST 1, 2011
A UC Berkeley study looked into who is creating most of the content online and they found that even though we have a plethora of easy publishing tools things have not changed that much: just 10 percent of us are creating and posting content. And moreover, the better educated you are, the more likely you are to post content. Back in the days of the two-step communication theory , we were told that 10 percent of the people were opinion makers and the rest of us followed their lead.
Jeff Esposito
AUGUST 1, 2011
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough.
Proactive Report
AUGUST 1, 2011
Back in January I wrote about rumor that Google would launch a new social network at CES in Las Vegas. The feature that caught my attention was ’circles’ that allows you to create different groups of friends or contacts, and post content relevant for that group only. The idea appealed to me, because I had experienced the meshing of my personal family and business contacts on Facebook.
ProBlogger
AUGUST 1, 2011
This guest post is by Carol White Llewellyn of Family, by Choice. On July 7, Going Gonzo, or How I Stopped Worrying and Learned to Love the Blog , by Enzo F. Cesario, struck a chord with me. Copyright Sergey Peterman - Fotolia.com His post reminded me of a creative writing course I took with the indomitable Dr. Abraham Rothberg , who passed away earlier this year.
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The Way of the Web
AUGUST 1, 2011
With the constant demands of content creation and digital marketing, plus an ever-increasing list of clients and commitments, I’m constantly looking at ways to be more efficient and effective in what I’m doing. But sometimes it can be a bit of a struggle as as someone still building up to an established business, and Monday’s are the trickiest day of the week as I try and get back up to speed after two days of spending more time with my family and less online.
ProBlogger
AUGUST 1, 2011
This guest post is by Onibalusi from YoungPrePro.com. I was looking up to the skies a few days ago and what I saw made me see how organized even animals can be. I saw around 50 birds flying from one tree to another and by the time they returned, each had a stick in its mouth—they were working on building a house. This taught me a very important lesson about blogging, and made me realize that every single thing around us can teach us to be a better blogger.
Mindjumpers
AUGUST 1, 2011
Tweet Right messaging on social media is as important as using the right channel to spread it. Actually, it is wise to say that they are interdependent. Selecting the right communication channel for the right business and saying the right things on it, is something that we have been emphasizing during a long time. Right channel, right message coupled with the right timing is the core of any social media strategy.
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