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THE RELATIONSHIP ECONOMY JULY 24, 2011 Tactical Social Games Marketers will spend over $350 billion advertising on the web this year “betting that they will reach the intended market of buyers. Advertisers create slick campaigns “betting that they will get the markets attention to their offering. Betting is a game, sometimes you win and most of the time you lose. What Game Are We Playing? Think about this. bet you think you have the answer. | PROACTIVE REPORT JULY 24, 2011 What is Search Important to PR? In the State of the Media 2011 Pew Research stated that search is the one factor that most affected the news business in the past decade. Since news is a vital part of PR, perhaps we should examine how search plays a part in PR and media relations. For the past 100 years companies have delivered their messages via the media and the public has had no other method or vehicle to get the news. | SMALL BUSINESS MAVERICKS JULY 24, 2011 Why Is Social Overtaking Search? You may have noticed that in recent years social media is getting to be more popular than search. Why is that? think I know a few of the reasons. 1, search is a technical skill. Socializing is a natural human activity. Internet marketers who consider themselves naturally social will prefer those modes of marketing that allow them to exercise their natural human faculties. Social media does that. Search does not. Search is hard work. Social media not so much. Sure, you might have to put in some time. But for the most part, you just show up and do what is natural. Search does not. | GEOFF LIVINGSTON JULY 24, 2011 What ComScore Data Tells Us About Google+ comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. Some of the statistics were not surprising. American users tend to be from technology centric cities, and the overall user base is 2/3 male with a particularly strong age group of 25-34 years old. What was surprising was the international flavor of Google+. based. | | | | | | | | | -
ARI HERZOG | SUNDAY, JULY 24, 2011 Why Livefyre is Here and How It Helps You You don’t want to be required to sign up for a user profile to write a comment. You want the ability to read an article and be allowed to share your thoughts quickly and easily. You want stress-free commenting. You want to avoid filling out form fields, checking boxes, and clicking verification links as prerequisites to sharing your views. You are opposed to comment registration and you support creating conversations. You also want to be loved. You want people to know you exist, to reply to you and to single you out as an expert in this or an influencer of that. True or false? Try it out. MORE >> -
DANNY BROWN | SUNDAY, JULY 24, 2011 Welcoming Livefyre Comments Back to the Blog If you’re a regular reader of the blog, you’ll notice that I’ve switched the Livefyre commenting system back on, after using the vanilla WordPress option for the last few months. was one of the early beta users of the system, and loved the way it took blog commenting and turned it into a real-time chat (as this experiment and the subsequent results show). But I’ve always kept eyes on the system, and met the team at a conference earlier this year. So the time seemed right to switch it back on. So what’s new? Latest Post or Conversation. Simple Site Wide Moderation. MORE >> -
BILL HARTZER | SUNDAY, JULY 24, 2011 How to Promote Your Personal Brand on Google+ Plus Marketing on Google+ can be a very rewarding, and cost effective venture for those with a limited marketing budget since Google+ is currently a very popular site amongst tech savvy people, such as myself. However, caution must be exercised so that your marketing efforts do not meet with a less than happy end. Here is how to market your personal brand on Google+ Plus. Therefore, the best businesses to market on Google+ are those where YOU are the product, or you are branding yourself as the lead of the business. – Realtors. – Doctors. – Lawyers. – Dentists. MORE >> -
SOSHABLE | SUNDAY, JULY 24, 2011 Google+ Vs. Facebook: The War Of The Internet Titans Some people say Google+ has it all; that it is the perfect mix between Facebook and Twitter. Below are some side by side comparisons, including privacy, chat and friends, between Facebook and Google+. Will this battle of Internet titans go the distance or will Google+ get the knockout and become the new Social Media Heavyweight Champion of the World? Via: Single Grain ]. Via: Single Grain ]. Infographics MORE >> -
JEFF KORHAN | SUNDAY, JULY 24, 2011 Better Business Practices Business consultants love to talk about best practices because it makes their job easier – and they are not alone. Many contractors, educators, and salespeople do the same. They have a few solutions that they have perfected – then they apply them to problems that may or may not fit that solution. That’s the problem. Best practices may be well-practiced by others, but are they what’s best for your small business? What Needs to be Fixed. The one question your should ask yourself every day is: What does my business most need right now? Ideal is Better than Best. MORE >> -
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