Tue.Jan 17, 2017

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Successful Pitches to Journalists–Stories from the Trenches

Meltwater

Public relations campaigns often include media outreach. But, as any PR pro who works in… Read More.

Campaign 123
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4 Tips for Businesses Using Instagram Live Video

agora pulse

Just last week I walked around Harvard Square (Cambridge, USA) while talking with my Instagram followers on an Instagram Live video. It’s both terrifying and exciting to start a live video—when you go live you can’t edit, modify, cut scenes… it’s just you and your audience together, experiencing the moment. How can you use terrifying-yet-exciting Instagram Live video for your business?

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What to Expect on Social Media During Super Bowl LI

Ignite Social Media

The Super Bowl is … “the Super Bowl” of social media for brands. During the day of the big game, brands receive up to 6x more mentions on Twitter. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets.

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How to Track & Analyze Branded Keywords

Sprout Social

When you think of keywords, the first thing that probably comes to mind is the phrases people search when trying to find your products or services. While those make up the bulk of the keywords for most companies, there’s another area you should pay attention to: branded keywords. What are Branded Keywords? Branded keywords are phrases directly associated with your brand like your company name, specific product names or the company founder’s name.

Brands 71
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Anna Rodriguez. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers.

Mobile 66
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How to Become a Successful Twitter Influencer: Modern Day Trendsetting

Devumi

In the last few years, Twitter has grown in significance not only online, but also outside of it. The platform had a huge impact on events like the Arab spring of 2011, and the US Presidential elections of 2016. In these, Twitter influencers played a large role in mobilizing people to take action. While you […]. The post How to Become a Successful Twitter Influencer: Modern Day Trendsetting appeared first on Devumi.

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How to Provide Eye-Candy with News Releases

Proactive Report

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Consider this statistic: More than 80% of news stories have some visual material. Editors and publishers know that visuals increase views and shares, so they look for stories with great visuals.

News 43
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5 Ridiculous SEO Myths Every Blogger Should Ignore

ProBlogger

SEO scares or confuses most bloggers and for very good reason. Google makes it a challenge for you to understand what they are doing, and they keep changing the rules. If that were not enough, there is also a lot of half-baked information out there and blog posts filled with the wrong information. So, in this post I want to highlight five ridiculous SEO myths you should ignore and, what you should do instead.

SEO 43
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13 Amazing Facts About Digitally Native Vertical Brands

Pixlee

The future of online retail is here, now, and quickly becoming the norm. Familiar with Warby Parker? Dollar Shave Club? Alo Yoga? These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online.

Brands 41
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5 Ridiculous SEO Myths Every Blogger Should Ignore

ProBlogger

SEO scares or confuses most bloggers and for very good reason. Google makes it a challenge for you to understand what they are doing, and they keep changing the rules. If that were not enough, there is also a lot of half-baked information out there and blog posts filled with the wrong information. So, in this post I want to highlight five ridiculous SEO myths you should ignore and, what you should do instead.

SEO 49
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Social Media Has Evolved Over the Past 12 Years

Convince & Convert

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike. Today, I’m going to show you how social media has evolved in the small amount of time it’s been around, and how it has taken the world by storm.