Leave measurement to your heart, not just metrics
Waxing UnLyrical
JULY 27, 2016
Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose. Measurement shows if you are influencing people to change their behaviors.
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