Waxing UnLyrical

MARCH 16, 2016

Guest Post by Cynthia Price. One Saturday afternoon recently my dining room table was filled with laptops, mobiles, pens, paper and a strong pot of coffee, along with an assortment of sandwiches and sweets. I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. Image courtesy Cynthia Price, used with permission.

Skills 145

Skills Price Conference Meeting 145

Convince & Convert

MARCH 16, 2016

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” Despite that, companies today still scorn his advice (often to their

Tips 110

Tips Marketing Advertising Case Study 110

Jenn's Trends

MARCH 16, 2016

Don’t you love when you find a blog post where the title seems to answer exactly the question you have, but then the author turns around and says “it depends”? Yes! Oh, good. You’re going to love this post!

Instagram 121

Instagram Questions Social Media Strategy 121

Bill Hartzer

MARCH 16, 2016

Uh oh, Google just announced that a new mobile-friendly update is coming in May 2016. And, as such, I’m going to personally be the first one to call this Mobilegeddon II. Not because of the fact that the first mobile friendly update back in April 2015 was catastrophic–just because this is the second mobile friendly update for Google that they’ve announced ahead of time, and, well, the first one was called Mobilegeddon.

Mobile 86

Mobile Google URL Engineering 86

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Convince & Convert

MARCH 16, 2016

The Early Bird Catches the Worm. Raise your hand if you love getting up by 5 a.m. Anyone? Bueller? Me neither. But you know who does? The brilliant and talented Gini Dietrich, CEO of Arment Dietrich, author and founder of Spin Sucks, and co-host of “Inside PR.” Arment Dietrich is a digital marketing communications firm. “Spin Sucks” is a book and blog dedicated to the professional development of all things communications, and “Inside PR” is podcast interested in exploring the state o

Influencer 82

Influencer Metrics Hosting Resources 82

Proactive Report

MARCH 16, 2016

Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. The tactic that seems to be giving the most trouble is Social Media.

Marketing 54

Marketing Survey ROI Skills 54

Proactive Report

MARCH 16, 2016

Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. The tactic that seems to be giving the most trouble is Social Media.

Marketing 45

Marketing Survey ROI Skills 45

ProBlogger

MARCH 16, 2016

This is a guest contribution from Peter Banerjea. It’s a thrilling vision, isn’t it? You – a popular blogger. Writing posts that attract dozens of comments and thousands of shares. Your fans waiting with bated breath for your next post to ping into their inboxes. But the reality couldn’t be more different. You are just too busy – office, housework, family.

Notification 36

Notification Blogger Energy Research 36

Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement?

Content 40

Content Case Study Study News 40

Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement?

Content 40

Content Case Study Study News 40

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