At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here. Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. And who better to help them get there than the technology pros? MORE >>

Is anyone a dog whisperer? Jack Bauer has decided, of late, between 4:05 and 4:08 is the appropriate time to get up every morning. I’ve tried making him stay put until 5:00, which is when we normally get up, but he’s a 100 pound dog who jumps up on the bed if you don’t pay attention to him. And, let’s be real, 4 a.m. is early even for me. If anyone has any ideas, I’m all ears. I’d like just another 50-55 minutes of sleep. Is that too much to ask? promise you, it will be the best eight minutes you spend. Jordan Knight Makes Old Navy Ad. Thank You Hater ! MORE >>

Whether or not your company should be making an investment in the mobile landscape ( See our blog from earlier this year ) is an important topic of conversation for your marketing department. Surely you can't just build something and expect a windfall of users to fall into your lap and great success to spring forth from thin air. You will need to develop a plan to market your mobile property so that your target audience becomes aware that you have a shiny new mobile solution that makes their life easier, and that they can take advantage of it immediately. and U.K )? 43% native mobile apps. MORE >>

Is texting more important than chocolate? Yes – it is! survey looking at our mobile communications and social networking behavior —conducted by YouGov and commissioned by Tyntec, a global mobile interaction specialist  — shows that the vast majority of young adults would happily live without basic necessities than give up their texting habits. 71 percent said they would be willing to give up alcohol, chocolate, caffeine, exercise or even a toothbrush for a week. Millennials have not only made texting part of their daily routine. SOURCE: [link]. Canada warms to mobile loyalty programs. MORE >>

I suppose, if I worked on titles, like the folks at UpWorthly, and wrote 25 titles for each post, to test out which one worked better, got more people to click through and read the post (or at least, display the page. Oh, well, nothing so interesting – except a lot happened this week at ITP CAMP, over at NYU, which I attended, and even, taught a class (today), of which my presentation is below. Unstructured data to structured meaning for nyu itp camp – 6-22-12 ms. View more PowerPoint from Marshall Sponder. Web Analytics web journal NYU ITP Camp MORE >>