Sat.Aug 06, 2011

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Most Employees Have No Idea if Their Company Has a Social Media Policy


A company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? The people in the company operate within a market environment. A [.]. Social media marketing

Online Classifieds in India & The Bottom of Pyramid

Atom Thought

At first we thought it was a joke! buffalo listed on our classifieds portal- We decided to do a telephonic check. Each ad on passes through a moderation check, and a few also go through telephonic check even after they appear on the site.). The results were even more surprising! The lister was genuine. He is a driver with MCD and had just sold his buffalo as well!

ROI 46

Blog Comments and Engagement: Calculate and Use the ConversATion Rate


Help, my blog gets no comments! It’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all. Moreover, [.]. Blogging Content marketing Customer engagement Social media marketing Web Analytics Avinash Kaushik blog comments blogging content marketing conversation rate engagement relationship marketing

I'm a Dummy (again)! Writing Google+ For Dummies, Portable Edition

Stay N' Alive

I'm proud to announce that as of this week I am going to be writing Google+ For Dummies, Portable Edition. It will be one of the very first books on Google+ produced by a major publisher. Google+ For Dummies, Portable Edition will begin as a short, easy to read e-book, and expand to a print version shortly after. We hope to launch this in the next month!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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All You Need to Know About Educating and Selling


This guest post is by Jean Compton of In the Febuary 2011 issue of I nc. Magazine , Gary Vaynerchuck was interviewed regarding how he runs his many business ventures under the umbrella of VaynerMedia. Talking about his show, Wine Library TV, he was quoted as saying: “Some people think I’m a huckster, but with the show, my intent isn’t to sell our wine. It’s to educate people about wine. There’s a big difference.”. Are you educating or are you selling? Because if all you’re doing is selling… ”You turn your site into QVC,”. and—in Vaynerchuk’s mind—you lose.

BYOG - Bring Your Own Gear

Twist Image

Locking down computers from accessing certain websites is a common practice. Companies will site everything from security, liability issues and computer virus threats to bandwidth issues and productivity. In the end, companies don't want their employees futzing around on YouTube and having to pay the tab as it is happening. I've always said that locking employees out of Facebook won't make them more productive, they'll just find something else to waste their time with (like smoking or talking on the phone). One major issue is new employee recruitment. Busted! The tide is slowing turning. found.

How to Use LinkedIn for Marketing/Non-Sales Professionals – Part III

The Social Media Incubator

In parts I and II of our series on LinkedIn for Marketing/Non-Sales Professionals, we discussed ways to increase your credibility online and how you can make the most of the resources available on LinkedIn. Now let’s take a look at using the social site to evaluate a potential new supplier or partner before meeting in person. Say you’re considering working with a new supplier or partner company…wouldn’t it be nice to know more about the people you’ll be meeting with before walking into the meeting? LinkedIn is a great tool for research.  Do you see LinkedIn as a helpful marketing tool?