It wasn’t long ago that Facebook surpassed Google in being the most visited website online. That’s because there are a lot of people who just want to socialize with their friends and not use the Internet like a library. But Google+ could change that. What would Google+ have to do to make itself the No. social networking website online? Just one thing. The big beef a lot of people have with Facebook is that it isn’t “open.&# You can’t do a whole lot of interacting with your friends through other social networks. Facebook follows the “proprietary&# system. MORE >>

The social networks are here The reason why social media marketing is so successful in today’s business environment is, as already outlined, down to the consumer mindset, rather than business strategists. Since the internet (and digital marketing in general) became common place, people have been working hard to avoid unwanted adverts. Things such as popup blockers and. Facebook LinkedIn Twitter marketing tips social media social media tips MORE >>

Help, my blog gets no comments! It’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all. Moreover, [.]. Blogging Content marketing Customer engagement Social media marketing Web Analytics Avinash Kaushik blog comments blogging content marketing conversation rate engagement relationship marketing MORE >>

In parts I and II of our series on LinkedIn for Marketing/Non-Sales Professionals, we discussed ways to increase your credibility online and how you can make the most of the resources available on LinkedIn. Now let’s take a look at using the social site to evaluate a potential new supplier or partner before meeting in person. Say you’re considering working with a new supplier or partner company…wouldn’t it be nice to know more about the people you’ll be meeting with before walking into the meeting? LinkedIn is a great tool for research.  Do you see LinkedIn as a helpful marketing tool? MORE >>

I'm proud to announce that as of this week I am going to be writing Google+ For Dummies, Portable Edition. This follows my last Dummies book, Facebook Application Development For Dummies , and will go back to my original roots (through the book I wrote with Jason Alba , I'm on Facebook--Now What??? ), writing easy to understand books that help people new to social networks understand how to make them productive and useful environments. It will be one of the very first books on Google+ produced by a major publisher. We hope to launch this in the next month! MORE >>