Sun.Jul 03, 2011

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Social Media Metrics: Jim Sterne on why, what and how to measure


In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.].

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including  Jason Falls and Chris Brogan. Plus makes it exceedingly simple to put your friends in one category, your co-workers in another, etc. Orkut. Picasa.

Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor. location marketing Foursquare

Prospecting the Social Customer: Same Needs, Different Scale


Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. That is the simple definition. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer. prospect becomes ‘lead’ if he gets [.].

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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SEO: social networks influence search rankings | Sherrilynne Starkie

Sherrilynne Starkie

Me and the Mustard

Geoff Livingston

Image by Jeffrey W. Much has been said good and bad about using the first person singular — me, myself and I — in social media and other forms of writing. It’s a voice of free expression or the epitome of narcissism. So what should an aspiring writer do? The first person voice provides a narrative view or discussion with the author as a keep participant in the post.

The Secret to Blog Popularity


This guest post is by Ankesh Kothari of Psychologist Antonius Cillessen of the University of Connecticut wondered how kids became popular. So he started researching social behaviors and peer relations of early adolescent kids in American schools. And he found something very interesting. But they are never considered popular. Copyright mangostock - Apple. Rolex.

Apple 14

Twitter, Celebrities And People In Power In Power = Big Mess

Twist Image

Episode #260 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ). Yep, you guessed it, it's a mixed bag of emotions and dissent. Enjoy the conversation. advertising. bite size edits. blogging. blue sky factory. book oven. cast of dads. cc chapman. chris brogan. digital dads.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Has Google Gone into the Photography Business?

The Social Media Incubator

The old saying, “a picture is worth 1,000 words” has new appeal as social media sites such as Facebook and Twitter have made recent moves to make photography and photo sharing a much larger part of their offerings. Now, Google is jumping on the bandwagon with the new Business Photos from Google. In conjunction with Google Maps, you can now highlight your business by signing up to have it photographed by a Google photographer. The picture will then show up on your business’ Place page in a 360-degree panoramic view. Business owners can also upload their own pictures to their Place page as well.

Tandemizing Your Content Marketing

Small Business Mavericks

It’s important, as a small business, to have a content marketing strategy. What’s the alternative? You could just post random content and hope it gains traction, drives traffic, and wins customers. But that’s kind of like wishing in a well. better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. So how do you do that? First, you need to outline what content strategies you are going to employ. For instance, Will you have a blog ? Will you engage in social networking ? Your Sales Funnel.

Are You a Creative Blogger?


This guest post is by Chris Kahler of It doesn’t take a genius to stroll around cyberspace and quickly find that the World Wide Web is littered with junk. There is a lot of “stuff” out there, most of which isn’t very good. On the flip side, though, there are still many amazing gems hidden beneath the rubble. The magical ingredient that marks the divide is creativity. Creativity isn’t just part of a fairytale that only children believe in. It really exists, and is the one thing that will polish you into a masterful blogger. What are the benefits of creative blogging?