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CONVERSIONATION JULY 3, 2011  Social Media Metrics: Jim Sterne on why, what and how to measure In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.]. | LOUIS GRAY JULY 3, 2011  The Secret 10 Step Guide to Giving Good Social With the debut of new social media sites (like Google+ ), just behind it comes the inevitable lists of leaderboards and connections , as you can quickly find out who the big fish are in the new pond, or if new names are rising to the top. So what's the secret? I've finally caved and decided to spill it. Some Quick Tips on Giving "Good Social". 1) Be Interesting - Duh. They don't just broadcast. | CONVINCE & CONVERT JULY 3, 2011  Why Google Has the Hammer To Make Businesses Use Google Plus Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. Plus makes it exceedingly simple to put your friends in one category, your co-workers in another, etc. lot of sense. | DANNY BROWN JULY 3, 2011  On Creating and Curating an Experience We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine. We like touchpoints. Simply put, we enjoy being part of the experience. The best storytellers are that because their audience is enveloped by the words from the pen or the lips of the person telling the story. The touchpoint. | | | | | | | |
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SHERRILYNNE STARKIE | SUNDAY, JULY 3, 2011 SEO: social networks influence search rankings | Sherrilynne Starkie
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PROACTIVE REPORT | SUNDAY, JULY 3, 2011  Mapping Your Social Graph
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto. Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders. Anyone who might have a material impact on your business.) The Social Graph is the representation of our relationships. And they’re getting answers. The Value of a Fan, Friend or Follower. MORE >> -
 The Social Canvas of Possibilities
Many organizations ask “ what can we do with social technology ?&#. The most valuable answers come from thinking beyond existing usage and creating a canvas of possibilities. Many organizations seek ideas on how to use social technology to generate more revenue. Typical of result oriented thinking many if not most fail to first understand what are the restraints to effectively using social technology. Restrains to improving revenue are always up stream while the emphasis on revenue is always down stream. What Is In The Up Stream? the answer is anything and everything. Get it? MORE >> -
CONVERSIONATION | SUNDAY, JULY 3, 2011  Prospecting the Social Customer: Same Needs, Different Scale
Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. That is the simple definition. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer. prospect becomes ‘lead’ if he gets [.]. Blog Social CRM Social media marketing prospecting social customers social media listening MORE >> -
DAVE FLEET | SUNDAY, JULY 3, 2011  Smart Location-Based Marketing By Home Depot
Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor. Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare MORE >> -
- Tandemizing Your Content Marketing SMALL BUSINESS MAVERICKS | SUNDAY, JULY 3, 2011
- The Secret to Blog Popularity PROBLOGGER | SUNDAY, JULY 3, 2011
- Google+ Referral Traffic Possible to Track, Unlike Buzz LOUIS GRAY | SUNDAY, JULY 3, 2011
- Has Google Gone into the Photography Business? THE SOCIAL MEDIA INCUBATOR | SUNDAY, JULY 3, 2011
- The Google Plus 50 CHRIS BROGAN | SUNDAY, JULY 3, 2011
- Branding Tips: Know Why to Understand How SOSHABLE | SUNDAY, JULY 3, 2011
- Promote your community via crowdsourcing DREW'S MARKETING MINUTE | SUNDAY, JULY 3, 2011
- Do You Earn The Trust Of Your Subscribers, Fans And Customers? SOCIAL MARKETING FORUM | SUNDAY, JULY 3, 2011
- Ad Free Google Plus 50 CHRIS BROGAN | SUNDAY, JULY 3, 2011
- Why Google Has the Hammer To Make Businesses Use Google Plus CONVINCE & CONVERT | SUNDAY, JULY 3, 2011
- Twitter, Celebrities And People In Power In Power = Big Mess TWIST IMAGE | SUNDAY, JULY 3, 2011
- Are You a Creative Blogger? PROBLOGGER | SUNDAY, JULY 3, 2011
- Me and the Mustard GEOFF LIVINGSTON | SUNDAY, JULY 3, 2011
- On Independence WAXING UNLYRICAL | SUNDAY, JULY 3, 2011
- App review: Infostripe CREATIVE RAMBLINGS | SUNDAY, JULY 3, 2011
- A Budget Brand Digital Dashboard STEVE RUBEL | SUNDAY, JULY 3, 2011
- 10 tips to make the most of Google Plus CREATIVE RAMBLINGS | SUNDAY, JULY 3, 2011
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