Tue.Nov 20, 2012

Trending Sources

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm


The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm  affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. Here is a summary of the main points: Organic Reach. Engagement. What is your vision for the future?

How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money. Thanksgiving is over and Christmas is now fast approaching. Customers are engaging with your marketing. Customers expect your participation.

Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

Last week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The cards usually cost $0.99

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

How to Maximize Your Customer Service on Twitter

Convince & Convert

Twitter is the new channel all brands should be using to provide customer support. It allows you to provide near real-time support on a social platform, making your services more accessible and allowing other consumers to see that you are a customer-centric brand. However, it is important to monitor your performance for this channel in terms of response time and satisfaction rate, just as you would for traditional channels such as call centers. WaveMetrix have developed a comprehensive analysis.

Social Business and Beyond


This short and sweet deck is by Peter Kim of Dachis Group. Follow him , as he is awesome. Social Business and Beyond from Peter Kim. Humanize

Branding Your Blog: You’re Doing it All Wrong


This guest post is by Julie Cottineau of BrandTwist. while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a cheap logo was somehow all you needed to brand your blog. logo does not make a brand. Logos are important, but what’s most important is to have a crystal clear brand promise. Your brand promise should be felt in every single post. The most important part of your brand is largely invisible—at least, at first. It doesn’t have to break the bank.

Warning: Cyclones to replace leaders!

Engaging Brand

Cycloneship.my new word. You see when I was talking to Terrence Seamon about leadership , I asked about the word leadership. believe the word relates to the pre digital era, or to organistations which are based on an hierarchical structure. Choosing a top down approach can be right, if that is your style then you create a team which enjoys that style. It is about creating a powerful circle.a

A World Gone Social

Learn how companies must adapt to survive.

Advice from Famous Authors a Blog Writer Could Use Today


This guest post is by Colin Olson of Fresh Essays. Every high-school superstar longs to follow in his sport hero’s footsteps. Small business owners idolize those on the Fortune 500 list. Likewise, blog writers can hope for the greatness of past literary giants. While many of the world’s most famous authors are long gone, their words of wisdom still resonate today. Listen to the advice these famous authors have left for blog writers. What I try to do is write… And it might be just the most boring and awful stuff. But I try. When I’m writing, I write. Okay. I’ll come.’ ”— Maya Angelou.

Get Your Pinterest Brand Page Now

Small Business Mavericks

Pinterest has announced that businesses are welcome. Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. And a lot of those users have been businesses. Now there’s good news. You are no longer “just tolerated;” you are welcome. If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page. The new direction also includes new features. Add a Follow button to your website.

Moving Up the Relevance Stack


As a communicator, your job is to get people to listen to, comprehend, validate and repeat your company's story. In order to rise above the noise and be heard, you need a pitch that helps people understand how your company, and its products and services, relate to them on a personal

Cartoon of the day

Jeff Esposito

Cartoon of the Day


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.