Tue.Nov 20, 2012

Trending Sources

How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm  affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. Here is a summary of the main points: Organic Reach. Engagement. What is your vision for the future?

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money. Thanksgiving is over and Christmas is now fast approaching. Customers are engaging with your marketing. Customers expect your participation.

Does Facebook affect your brain?

Sherrilynne Starkie

Social media consultants beware! Facebook and other social networks can affect your brain! This infographic is compiled by Best Master’s in Psychology. Related posts: Psychology of social networking. Are professional communicators normal? Infographic: Twitter facts. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

Last week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The cards usually cost $0.99

Judging versus Supporting Others

Geoff Livingston

Image by Sabrintha Linda. You know the old glass is half full metaphor. Well, that applies to the way we talk about and critique others. We can support the strong points someone offers, or we can tear them up. This is particularly true of teams , communities and other group activities. “Winners can maintain high aspirations and act generously toward others,” said Kanter.

Two Steps To Success

Twist Image

How well are you planning for success? It was the late nineties when I took on a marketing position at Airborne Entertainment. The company's vision was to deliver big content on little screens. Yes, nearly a decade ago when all mobile carriers cared about was how many minutes their consumers were using to make phone calls, the notion of content delivered to a mobile device was nascent (to put things into perspective, there was no text messaging or ringtones at the time). This company had a simple goal: to take big brands and own the rights to develop their mobile content. It takes a notebook.

How to Maximize Your Customer Service on Twitter

Convince & Convert

Twitter is the new channel all brands should be using to provide customer support. It allows you to provide near real-time support on a social platform, making your services more accessible and allowing other consumers to see that you are a customer-centric brand. However, it is important to monitor your performance for this channel in terms of response time and satisfaction rate, just as you would for traditional channels such as call centers. WaveMetrix have developed a comprehensive analysis.

Warning: Cyclones to replace leaders!

Engaging Brand

Cycloneship.my new word. You see when I was talking to Terrence Seamon about leadership , I asked about the word leadership. believe the word relates to the pre digital era, or to organistations which are based on an hierarchical structure. Choosing a top down approach can be right, if that is your style then you create a team which enjoys that style. It is about creating a powerful circle.a

Social Business and Beyond

SocialFish

This short and sweet deck is by Peter Kim of Dachis Group. Follow him , as he is awesome. Social Business and Beyond from Peter Kim. Humanize

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Get Your Pinterest Brand Page Now

Small Business Mavericks

Pinterest has announced that businesses are welcome. Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. And a lot of those users have been businesses. Now there’s good news. You are no longer “just tolerated;” you are welcome. If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page. The new direction also includes new features. Add a Follow button to your website.

Branding Your Blog: You’re Doing it All Wrong

ProBlogger

This guest post is by Julie Cottineau of BrandTwist. while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a cheap logo was somehow all you needed to brand your blog. logo does not make a brand. Logos are important, but what’s most important is to have a crystal clear brand promise. Your brand promise should be felt in every single post. The most important part of your brand is largely invisible—at least, at first. It doesn’t have to break the bank.

Moving Up the Relevance Stack

Socialized

As a communicator, your job is to get people to listen to, comprehend, validate and repeat your company's story. In order to rise above the noise and be heard, you need a pitch that helps people understand how your company, and its products and services, relate to them on a personal

Advice from Famous Authors a Blog Writer Could Use Today

ProBlogger

This guest post is by Colin Olson of Fresh Essays. Every high-school superstar longs to follow in his sport hero’s footsteps. Small business owners idolize those on the Fortune 500 list. Likewise, blog writers can hope for the greatness of past literary giants. While many of the world’s most famous authors are long gone, their words of wisdom still resonate today. Listen to the advice these famous authors have left for blog writers. What I try to do is write… And it might be just the most boring and awful stuff. But I try. When I’m writing, I write. Okay. I’ll come.’ ”— Maya Angelou.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Cartoon of the day

Jeff Esposito

Cartoon of the Day

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