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JEFF KORHAN APRIL 22, 2012 Manipulate Google at Your Own Risk In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using the SEO manipulation tactics of old to trick Google into ranking their site more highly? The word on the street is this is becoming increasingly risky because Google is going to be coming down hard on sites that are still gaming the system. Let’s take a look at some of these tactics and why you will want to change your online marketing behaviors to stay in the good graces of Google – now and moving forward. Inflated Keyword Density. | SOCMED SEAN APRIL 22, 2012 Sex, Drugs, and Social Media – Do You Talk To Your Kids About Their Digital Behaviors? This blog post was originally posted over at PopGoesDad. Thanks to Kurt for the invitation to Guest Blog. admit it…when I was in high school, I was a total metal head…and so was my mom. It was kind of strange growing up with a mom who listened to AC/DC, the Scorpions, and Mötley Crüe and there were some awkward explanations to my friends about why she often wore a black Van Halen 1984 tour t-shirt. But any downsides to having a rock ‘n’ roll mom were usually made up for by the fact that she not only listened to the music, but also seemed to understand it. Rock And Roll! So I did. Cheers! | SOCIALFISH APRIL 22, 2012  Music Crosses Borders. You Can Help. Thank you to Rachel (Phillips) Slotnick for this post. If you’re in NYC, GO TO THIS. If not, please tell your friends about it. Thanks! __. It’s not news to anyone that budget cuts are running wild in the NYC public school system and the arts are the first thing to go. uestlove of the Grammy-winning band, The Roots. Tickets are pre-sale only and will not be available at the door. | JEFF ESPOSITO APRIL 22, 2012  Five Takeaways from the 2012 State of Community Management Report One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. In order to build an engaged community, managers must be on top of all the latest trends and best practices in the space. | | | | | | | |
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ENGAGE | SUNDAY, APRIL 22, 2012  Is Your Content Too Smart for the Web?
T here’s no such thing as a stupid questions, only stupid answers. And any answer to this question other than a resounding “no” is probably going to be one of them. Faced with pressure to generate pageviews, content managers have gotten into the habit of being a mile wide and an inch deep in their coverage. Trading depth for breadth and playing to the lowest common cultural denominator. We have to, right? Except that that’s not true. Despite what people might say, society is not getting dumber, we’re getting smarter. We want better information faster. Seriously? MORE >> -
CONVINCE & CONVERT | SUNDAY, APRIL 22, 2012  Are You Worthy of Social Media? The 2 Types of Talk Triggers
The single most important element of your social media program is making your company worthy of discussion. We don’t tweet meh. We don’t upload blah to Facebook. We use social media to express feelings that are at the opposing poles of fascination and frustration. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services? But the paradox is that Talk Triggers for social media most often occur offline, not online. We use digital to communicate analog. There are two options. MORE >> -
LAUREL PAPWORTH | SUNDAY, APRIL 22, 2012  Bank Transfer Day
One woman, Kristen, got miffed with banks and created Bank Transfer Day, November 5th 2011 which led to 600,000 people changing their bank to a credit union, 16% of business loans shifting to Mutuals/Credit Unions. Ariana Huffington has started MoveYourMoney and others are following suit. Any bets as to when the banks start fighting back a la Fox News and Media? The Banking industry is dead in the same way as Media is dead. don’t mean gone, I mean changing at a subterranean level, and when it implodes it will be with a whimper not a bang. But it’s CHANGED. Bank Transfer Day. Blech. MORE >> -
TWIST IMAGE | SUNDAY, APRIL 22, 2012 The World Of Thumbonomics
Episode #302 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. MORE >> -
PROBLOGGER | SUNDAY, APRIL 22, 2012 Google+ Tactics of the Blogging Pros
Over the next couple of days on ProBlogger, we’ll be taking a look at key marketing tactics bloggers are using on Twitter and Facebook. Since we covered Pinterest recently , I thought I’d explore Google+ today, and check out the approaches some of the A-list bloggers are using on this network. Tactic 1: Cross-promote a particular offering. Gary Vaynerchuck might have become famous for his books, but he’s been vlogging since 2005, so its no surprise that his Google+ page is dominated by video posts. Tactic 2: Day-in-the-life reportage. Tactic 3: Personal brand miniblogging. MORE >> -
- Can Your Web Site’s Rankings Be Affected By Negative SEO? SMALL BUSINESS MAVERICKS | SUNDAY, APRIL 22, 2012
- Google celebrates the Sinclair Spectrum and so do I THE WAY OF THE WEB | SUNDAY, APRIL 22, 2012
- This Week in Social Media KOKA SEXTON | SUNDAY, APRIL 22, 2012
- Moleskin SMS Sarah Pearson, prote.in Legendary notebook. DIGITAL DIVA | SUNDAY, APRIL 22, 2012
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