Thu.Jul 28, 2011

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5 metrics to track on Twitter

Akamai Marketing

It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. My answer is always the same: “It depends on your goals.

Metrics 229
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On Social Media Bullies

Waxing UnLyrical

Have you come across a social media bully lately? That’s the person who tells you they “will not do X if you do Y.&# Or, “Unless you stop doing X, I will not do Y.&#. It could be anything from not following you on Twitter unless you stop checking in on FourSquare … … to not following you on Twitter (because you make so much “noise&# ) but they’d like to connect on LinkedIn anyway, because that will benefit them ) … … to not commenting on your

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Trending Sources

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Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. First, let me back up and quickly explain what transmedia is to the uninitiated and in full disclosure mode I hadn’t really heard of the term up untila few weeks ago, but I dig the term. . Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned us

Platform 190
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Mom & Pop Need Your Social Media Help

Jason Yormark

I’ve been back home the past week or so in Chicago visiting family and friends. It’s always great to get back and visit, eat the great food, and feel some actual summer heat. Seattle has been failing in delivering any sort of summer so far. In addition to our visit back, my wife and I were able to escape the kids for a few days and rent a cabin from a really cool place up by Lake Geneva called Seven Oaks (a great place to stay by the way if you’re in the area).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Promoted Twitter Accounts

Firebelly

A few weeks ago, I wrote a blog about promoted trending topics on Twitter. This week, I wanted to touch on another promotional aspect of Twitter — the promoted account. Promoted Twitter accounts are a lot like the People You May Know feature on Facebook, but the Twitter version suggests both personal and corporate accounts. Twitter officially defines promoted accounts as “part of ‘Suggestions for You,’ which suggests accounts that people don’t currently follow and may find interesting.

Twitter 168
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Facebook And Fake Apps Testers

Small Business Mavericks

Facebook has announced that it will now accept fake apps tester accounts. No, it’s really not as bad as it sounds. It’s actually a good thing if you are an apps developer or you have an apps developer working for you. Test users are actually accounts set up for the specific purpose of testing Facebook apps. When you are done testing your app, you can delete the accounts or use them to test other apps.

Facebook 170

More Trending

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Facebook Sues Over Massive Cybersquatting Attack on Its Brand

Bill Hartzer

Facebook , the social network, has filed a lawsuit in the Northern District of California, claiming trademark infringement. The case, “Facebook, Inc. v. Cyber2Media, Inc. et al&# , involves a lot of domain names, which are essentially “typos&# and other names that closely related to the Facebook.com domain name. From the lawsuit, Facebook is suing these “typosquatters&# : “Defendants’ typosquatter schemes infringe on Facebook’s famous and distinctive trademark

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Are You a Social Media Oddball?

Janet Fouts

There seems to be a tendency for people to want to fit in in social media networks. This is natural in any social group, but sometimes it’s more like high school. You want to be re-tweeted by the cool kids. You hang out around the edge of crowds of people and listen before you join in and are loathe to be the one who points out the emperor has no clothes.

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Not Buying What You're Shilling

Twist Image

Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem.

Buy 100
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5 Reasons Why Facebook Is The Dogs For Business

Absolute PA

I’m bored. It seems everyone is talking about Google+. Apparently, Facebook is dead, long live Google+. Really? I don’t think so. Why? Because practically everyone and his dog has a Facebook profile, using it to easily catch up with friends and family members around the world, storing messages, photos, videos – entire life histories are there. Cute doggie Coco Tadd on Facebook.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Creating Great Content for Today’s Social Web

ProBlogger

This guest post is by Eric Enge of Stone Temple Consulting. Welcome to an increasingly social landscape on the Web. Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content.

Content 42
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5 Reasons Why Facebook Is The Dogs For Business

Absolute PA

I’m bored. It seems everyone is talking about Google+. Apparently, Facebook is dead, long live Google+. Really? I don’t think so. Why? Because practically everyone and his dog has a Facebook profile, using it to easily catch up with friends and family members around the world, storing messages, photos, videos – entire life histories are there. Cute doggie Coco Tadd on Facebook.

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How to Build Trust by Association

ProBlogger

This guest post is by David Edwards of www.asittingduck.com. When I started my site I had no clue about animation, illustration, or online marketing. It’s almost three years since the site went live, so by now I could have started University again (I quit in the first term at the age of 20) and have an official qualification in one of those fields.

How To 39
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All the news that’s fit to Tweet

The Way of the Web

Yesterday I wrote about how great journalism should be impartial rather than neutral , and today it’s the related subject of distribution mediums – in this case, what should and shouldn’t be reported on via Twitter. It was sparked by an article by Matthew Ingram over at GigaOm, who is definitely someone worth reading if you’re interested in journalism and the media.

News 32
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Cartoon of the day

Jeff Esposito

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Simple Tips to Generating More Business Leads Through Social Media

Mindjumpers

Tweet If you have ever questioned why to be engaged in social media and what to obtain from a well-planned presence, there might be a few things that you have forgot to give some thought. One of the greatest goals to obtain with reaching out through social media is generating more leads. It’s basically about creating traffic to your site and convert visitors into customers.

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Social Frosting, Google Plus, and SEO – a Conversation

Convince & Convert

This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training , social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer&# with Paul Gillin about B2B social media marketing is available now. . Social media and content strategist and President of Convince and Convert Jay Baer ( @jaybaer ), talks about Google’s new social web offering and tells you why to join the 10 million

SEO 116
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How is Social Media Affecting Your Business Strategy?

Proactive Report

Is social media important to the future success of your business? Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs – friends, fans and followers. And there is indeed value in a community – but it s not enough just to collect them. “ But what they underestimate is the power of people.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.