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AKAMAI MARKETING JULY 28, 2011 5 metrics to track on Twitter It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter? Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. My answer is always the same: “It depends on your goals. Generally speaking, I’d say the more important question is, how many people are sharing and discussing your info? How many people are talking about, distributing and sharing your information? | SOCIALFISH JULY 28, 2011 Crowdsourcing for Organizations This is a guest post by Aliza Sherman, whose new book, The Complete Idiot’s Guide to Crowdsourcing , is a basic primer about the concepts, processes, and techniques of crowdsourcing. Get the book here. Aliza is a “web pioneer and social media innovator. She cofounded Conversify, an early social media marketing agency, and founded Cybergrrl, Inc., Crowdsourcing is one of those ways. | WAXING UNLYRICAL JULY 28, 2011 On Social Media Bullies Have you come across a social media bully lately? That’s the person who tells you they “will not do X if you do Y. Or, “Unless you stop doing X, I will not do Y.. The list could go on. And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. Here’s what. An active community is a powerful thing. | JASON YORMARK JULY 28, 2011 Mom & Pop Need Your Social Media Help I’ve been back home the past week or so in Chicago visiting family and friends. It’s always great to get back and visit, eat the great food, and feel some actual summer heat. Seattle has been failing in delivering any sort of summer so far. For the past few days, we visited a few local hot spots, shops, historic places. In this economy? The latter simply isn’t true. | | | | | | | | | -
SPIN SUCKS | THURSDAY, JULY 28, 2011 Managing Social Media Fatigue It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week. You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. Consider it I did. And I also considered telling her to stick it where the sun don’t shine because she had Rusty Speidel write a guest blog post about it. If you can’t see the video below, too bad for you! Oh shoot. Sorry momma! MORE >> -
SMTHREE | THURSDAY, JULY 28, 2011 Social Media and Authenticity It was only a matter of time. According to numerous articles on the web - you can now buy Google +1′s. For as low as 19.99 – but wait, there’s more! For years we have been inundated with tweets and offers that guarantee you hundreds, nay, thousands of followers and friends. For a few pieces of silver you can be popular. Is that really the goal of Social Media. He who dies with the most toys (or friends or followers) – wins? No – the object of Social Media is quality over quantity. You want people to care about what you have to say. Be authentic. Be genuine. MORE >> -
SPIN SUCKS | THURSDAY, JULY 28, 2011 The Nine Immutable Basics of Effective Online Training Today’s guest post is written by Leon Noone. Some years ago, when the headmistress of one of Australia’s most exclusive private schools for girls retired, she suggested that 85 percent of the teachers she’d managed over her career should have chosen another profession. Her interviewer exclaimed. “But that would leave only 15 percent of the teachers. She replied, “But imagine how good they’d be!. The Headmistress and the Internet. That headmistress inspired this piece. Objectives. Identify who bears the prime responsibility for training effectiveness. MORE >> -
Leverage Multi-Social Media Platforms to Tell Stories The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. First, let me back up and quickly explain what transmedia is to the uninitiated and in full disclosure mode I hadn’t really heard of the term up untila few weeks ago, but I dig the term. . Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”. Multiple media platforms. It’s all about story telling. MORE >> -
DANNY BROWN | THURSDAY, JULY 28, 2011 Should Facebook Remove Holocaust Denial Groups? When the Allied forces began to turn the tide of their conflict against Hitler’s Germany in 1944, one of history’s most disturbing events was about to be discovered. Named the Final Solution by the Nazis, and subsequently known as the Holocaust around the world, concentration camps were found by Allied forces advancing toward Germany. The first major camp was Majdanek, which was found by the Russians in July 1944. This was followed by other camps in 1945. Of this number, one million children perished, along with two million women and three million men. Facebook and Free Speech. MORE >> -
- How is Social Media Affecting Your Business Strategy? PROACTIVE REPORT | THURSDAY, JULY 28, 2011
- Simple Tips to Generating More Business Leads Through Social Media MINDJUMPERS | THURSDAY, JULY 28, 2011
- Facebook And Fake Apps Testers SMALL BUSINESS MAVERICKS | THURSDAY, JULY 28, 2011
- Mentoring: People Leave Leaders – Not Companies. FIFTH GEAR ANALYTICS | THURSDAY, JULY 28, 2011
- Is Google+ the Next Big Social Media Site for Business? THE SOCIAL MEDIA INCUBATOR | THURSDAY, JULY 28, 2011
- The Lack of Customer-Centricity and Integration in (Mobile) Marketing CONVERSIONATION | THURSDAY, JULY 28, 2011
- Social Media Marketing Isn’t Just for Corporations KYLE LACY | THURSDAY, JULY 28, 2011
- My Google+ vs. Twitter Click-Through Experiment SOCIAL CUSTOMER | THURSDAY, JULY 28, 2011
- A Great Lead Nurturing Process Can Lead Your Sales Team to The Holy Grail of Sales! FIFTH GEAR ANALYTICS | THURSDAY, JULY 28, 2011
- Twitter’s New Ad System REVEALED TWITIP | THURSDAY, JULY 28, 2011
- Promoted Twitter Accounts FIREBELLY | THURSDAY, JULY 28, 2011
- Critical mass – can it get lower than 10 percent? TRENDS SPOTTING | THURSDAY, JULY 28, 2011
- A Better Way to Tweet DEVELOP SOCIALLY | THURSDAY, JULY 28, 2011
- Intentional Engagement is Your Responsibility JEFF KORHAN | THURSDAY, JULY 28, 2011
- Toyota’s 100 Cars for Good: Putting products to good use for others and themselves SIMON MAINWARING | THURSDAY, JULY 28, 2011
- I Still Love You Facebook: Confessions Of A Social Network Adulterer NOWSOURCING | THURSDAY, JULY 28, 2011
- Not Buying What You're Shilling TWIST IMAGE | THURSDAY, JULY 28, 2011
- Three Spotify Invites Available SOCIAL CUSTOMER | THURSDAY, JULY 28, 2011
- Can your brand co-exist with your company’s brand? DREW'S MARKETING MINUTE | THURSDAY, JULY 28, 2011
- Facebook Sues Over Massive Cybersquatting Attack on Its Brand BILL HARTZER | THURSDAY, JULY 28, 2011
- Facebook’s Online Education Center for Businesses INBLURBS | THURSDAY, JULY 28, 2011
- Digg “Newswire” is Hot (Update: Buries to be Public?) SOSHABLE | THURSDAY, JULY 28, 2011
- 5 Reasons Why Facebook Is The Dogs For Business ABSOLUTE PA | THURSDAY, JULY 28, 2011
- Workface Gets Funding, Coverage for Humanizing Internet Commerce WORKFACE | THURSDAY, JULY 28, 2011
- Are You a Social Media Oddball? JANET FOUTS | THURSDAY, JULY 28, 2011
- All the news that’s fit to Tweet THE WAY OF THE WEB | THURSDAY, JULY 28, 2011
- 10 Tips For Effective Content Curation WWW.INTERACTMEDIA.COM | THURSDAY, JULY 28, 2011
- Social Frosting, Google Plus, and SEO – a Conversation CONVINCE & CONVERT | THURSDAY, JULY 28, 2011
- AlmostFamous: Bridging the gap between artists and audiences CREATIVE RAMBLINGS | THURSDAY, JULY 28, 2011
- 5 Reasons Why Facebook Is The Dogs For Business ABSOLUTE PA | THURSDAY, JULY 28, 2011
- Cartoon of the day JEFF ESPOSITO | THURSDAY, JULY 28, 2011
- Creating Great Content for Today’s Social Web PROBLOGGER | THURSDAY, JULY 28, 2011
- What Raj Can Teach You About Business CHRIS BROGAN | THURSDAY, JULY 28, 2011
- How to Build Trust by Association PROBLOGGER | THURSDAY, JULY 28, 2011
- Don't Lose Yourself, Social Networking ENGAGING BRAND | THURSDAY, JULY 28, 2011
- How badges help news websites build community, make money | Poynter. WWW.POYNTER.ORG | THURSDAY, JULY 28, 2011
- State of the Internet 2011 – infographic SOCIAL WAYNE | THURSDAY, JULY 28, 2011
- My Google+ vs. Twitter Click-Through Experiment SOCIAL CUSTOMER | THURSDAY, JULY 28, 2011
- Habitat for Humanity Tool Drive TRADESMEN INSIGHTS | THURSDAY, JULY 28, 2011
- Three Spotify Invites Available SOCIAL CUSTOMER | THURSDAY, JULY 28, 2011
- The don’t blame it on me U.S. National Debt Infographic SOCIAL WAYNE | THURSDAY, JULY 28, 2011
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