Mindjumpers

SEPTEMBER 28, 2015

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well.

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Video Content Nielsen Marketing 195

Firebelly

SEPTEMBER 28, 2015

Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! #BLOGCHAT. What: Different blogging topics are discussed each week. [ Learn more ]. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. #CONTENTCHAT. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. [ Learn more ].

Social Media 189

Social Media Sample Samples Twitter 189

Convince & Convert

SEPTEMBER 28, 2015

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.

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Metrics Marketing Content ROI 128

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way? What role can social media analytics play in this process? It’s a question that Talkwalker’s CEO Americas Todd Grossman tackled recently in an article for Social Media Today and we thought we’d breakdown some of the insights he shared.

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ROI Metrics How To Microsoft 124

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Twist Image

SEPTEMBER 28, 2015

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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Facebook Apple iPhone Instagram 67

ProBlogger

SEPTEMBER 28, 2015

If you’re anything like the overwhelmed blogger I spoke to a few years ago, who thought making a full time living from her blog was basically impossible, then this episode of the ProBlogger podcast is for you. The truth is, making a full-time living from blogging means different things to different people – what is a full time income to you might not be enough for the next person, and vice versa.

How To 36

How To Fashion Blogger Types 36

Waxing UnLyrical

SEPTEMBER 28, 2015

Last week I was honored to keynote India’s largest communications conference, PRAXIS. So I thought this week I’d introduce you to a few bloggers (and a media star!) on the Indian scene, who you may not have come across before. Enjoy! 1. 6 Rules of Thumb for Successful Brand Publishing. Why: “In order to be effective, brand content must be mapped to business objectives and be appealing,” says Ancita Satija as she explains (right here on WUL!

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Blogger Consultant ROI Conference 159

Convince & Convert

SEPTEMBER 28, 2015

Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday. This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). Over the past few days, Social Fresh has generated THOUSANDS of mentions across the board: Other highlights?

Apple 109

Apple Automotive Issues Project 109