Fri.Mar 30, 2012

Trending Sources

Humanizing is more than social media tactics.

SocialFish

A lot of the stuff you’re probably reading online about “humanizing your brand” is about social media tactics. Like this post on Social Media Examiner, 5 Ways to Humanize Your Company With Social Media. Take a look, you’ll recognize all of that stuff. It’s more than having some fun and showing some interest in your audience. And let us know what you think.

Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” Those are nice side effects. “The conversation” and “engagement” are just means to that end.” ” We’re operating in a field which is still full of kumbaya and hugging. However, by asking “why?” Image credit: a_ninjamonkey ).

Can’t make #12NTC? Watch the Online Livestream!

SocialFish

I’ve mentioned this before but I’m super excited to be emceeing NTEN’s Online NTC Live! Livestream on Wednesday and Thursday this week (April 4/5). This is the “in between the sessions” stuff – the taste of the live event that will hopefully give online viewers that sense of being part of the action. Meta, right? THURSDAY. Incredibly inspiring and moving.

Marketers Need Return On Marketing Investment Now

Conversionation

Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The crisis is hitting hard, and accountability is priority number one today. Marketers are uncertain and even scared.

A World Gone Social

Learn how companies must adapt to survive.

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#FollowFriday: Arnt Eriksen

Spin Sucks

I spent most of this week in Oslo, Norway, preparing for, and speaking at, re:think. The conference, imagined and led by Arnt Eriksen , is the only of its kind in Norway and to say they were extremely grateful and accommodating to have speakers from North America is an understatement. Arnt is an advertising professional. Things such as: How do I convince my boss we need to do this? Mark my words.

How To Get What You Want

Twist Image

Negotiations are the toughest part of the marketing business. Whether you're negotiating a new contract, your salary or even a merger, getting everything to work out in your favor is never easy. How often do you hear someone say, "I got everything I was asking for. and more"? In fact, even reading that line someone just won the lottery (it's not something you hear all that often). There are a few things to think about prior to the negotiation that will affect the outcome. I've had the pleasure of sharing the stage with Herb Cohen on more than a few occasions. really, really care.

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Anthon Berg Celebrates the Generosity With The New Campaign

Mindjumpers

Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store. Customers would wait in long lines to be able to get some of the delicious creations.

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest. What started as a playground for mostly women to share life style images is morphing into a serious business platform. Many brands, B2b, B2C, as well as, nonprofit and even the military and higher ed are  pinning. But I can assure you it will not be the last. About smoyz. Products I Love  .

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Gin and Topics: A Blind Dog and a Phone Talking Elephant

Spin Sucks

What a week! You know how I say I’m an introvert and all of you exclaim, “No way!”? ”? Well, today is very apparent I am introvert. haven’t had more than three hours of sleep since Sunday night. spoke yesterday morning, attended the conference, had dinner with my fellow speakers and the conference sponsors, and then I thought for sure I’d hit the wall. Still.

Social Business Model - Futuristic or Real?

Engaging Brand

The Social Business Model is something close to my heart. believe we are on the verge of a business revolution.not in the sense of social media, which for me was the social ripple before the wave.but in terms of the customer becoming within the walls of the business. Today, I am presenting at Tedx Bradford 2012  and wanted to share with you some of my thoughts. Social media was a gateway into business for the consumer, but new technology will break down the walls. Revolution happens.and then you realise.let's learn now from the past, and recoghise what is happening to busines now.

Google “Slaps” Overly Optimized SEO Sites

Puzzle Marketer

In a great article by Barry Densa on his blog MarketingWitandWisdom.com , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. He also goes into detail about what that means and would be worthwhile to read the entire post. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. You can increase site rankings in the search engine if you do this. Many people don’t understand SEO or are knowledgeable enough to be dangerous.

Sites 14

Fetching Friday – Resources Mashup & Landscapes Volume II

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Dumb Blogging Mistakes That Are Killing Your Credibility – Your email list is growing and people aren’t buying what you have to offer. You have a nice looking blog design, you’re consistently writing fresh, new content. Still, nada. Freelancing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Google Slaps Link/Blog Networks – Are You Getting The Benefit

Small Business Mavericks

There are tens of thousands of blogs that are suddenly finding they no longer ranks in search results. The reason is quite clear – Google has well and truly slapped several link/blog networks and the results have been startling. Some small business owners are suddenly finding themselves ranking well for their major keywords. It’s taken a long time, and too a certain extent, the problem has been one of Google’s own doing. For years, link/blog networks have been able to dominate a wide range of keywords – and the search engines have done nothing.

How to Create a Website and Sell it for $200,000

ProBlogger

This guest post is by Patrick Meninga of  Make Money with No Work. Over the last four years, I created a single website that exceeded $2,000 in monthly income, and sold for six figures to one of my direct advertisers. When I started this journey, I had no idea what I was doing.  I wasted a great deal of time using actions that were inefficient, wasteful, and unprofitable. Looking back, it is easy to see which actions produced the most income. My action checklist for creating a website and selling it for $200,000 looked like this: selected the perfect topic. published a high volume of content.

#MyBootcamp: Losing It … And Loving It

Waxing UnLyrical

It’s been about six weeks since my last Bootcamp update. And you want to know where I stand, don’t you? It is Friday, after all. Of course you do! Here’s where I am: Down around 20-22 lbs total since I started (my weight varies a little, but it’s staying in this range). Down a total of about 22 inches. My BMI seems to have settled in (for now at least) at around 22.

Friday Fun: Entrepreneurial Spirit

Diva Marketing Blog

Friday Fun  is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend playground time to be sophisticated-silly. Or sometimes just plain silly. If you don't have a dream how you gonna have a dream come true? South Pacific . Social media is built by people who dream and create. Two qualities of what I think of defines the entrepreneurial spirit. Think again. 

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The Technology of the City Creek Center

Proactive Report

The fountain at City Creek Center is a marvel of technology. Here’s an interview with the designer, Mark Fuller of WETDesign. Social Media Case Studies

On Being Relevant in Digital

Direct Marketing Observations

“Social” claims or has been claimed to do everything and it really has become quite the game changer. Did you know that it can boil the ocean? OK, so I’m kidding, but the point is this:  One thing that social media does and  has done is that it has spurred relevance in everything that online and offline touch now. Even if you were not relevant before, now you have a chance to be.

Can You Solve this Digital Marketing Puzzle? – #2207

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles guerilla marketing marketing puzzle

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis Mice Twins

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.