There are some truths in business that will forever built within the process of building a brand. Your customers will always talk about you whether good or bad. Everyone makes mistakes that can and will be remedied with the right process. Even PR people! The introduction of social media has brought major changes to the world of customer communication. Facebook and Twitter are leading the “customer revolution” where individuals are now in control of the conversation. Two-way communication is vitally important in this space. You cannot please all people and all times. approach. . MORE >>

If your blog is a microphone and your posts are the lyrics then what is your voice? ve been thinking about this question for three years. The answer is the key to explaining a situation that I see everyday. It goes like this -. Two blogs start at the same time. They have similar designs, in fact except for minor differences in color they are mirror images of each other. Both blogs target the same audience. One does spectacularly well. The other fails within months. If you were to question readers of the successful blog, they would swear that the blogger is speaking directly to them. Will you? MORE >>

In social media marketing, there is something for everyone, whether B2B or B2C. Not sure where to start? Hire a partner who will assess your current state of social marketing effectiveness, and align that with your offline strategy to drive better results. Understanding which channels you should leverage in your social media efforts, and perhaps which you should steer clear of will help reduce inefficiencies in your social strategy. You'll also gain a better understanding of what you should be measuring as it relates to your revenue model. it's like trying to boil the ocean. MORE >>

Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? None of them want to do it.” ” It’s like pulling teeth sometimes. Most, if not all, use Facebook , YouTube , and Twitter in their personal lives, yet seeing that passion translate to work is oft missing. And executives are frustrated. The issue, though, stems from the difference in how people are invited to the social networks. The applications are added to personal smartphones and tablets so they don’t cross into the business sphere. MORE >>

Content on this blog is meant to be a learning experience for readers of this blog and brands alike. The post today was written by Barrett Crites who was originally involved in the Facebook conversation with Fair Oaks Farms. Remember, that real change happens in extreme circumstances. Learn from the Red Cross. It is important to take a breathe and move on… but learn. You can learn more about how to deal with negative social media comments here > 5 Tips to Dealing with Negative Facebook Comments. One of these choices often comes with a bullet. The other usually does not. Marketing MORE >>