In the age of algorithms, engagement is key, and interactive content is one of the best ways to boost audience interaction with your material.
According to research, 81% of marketers believe that interactive content grabs the attention of website visitors more than static information, and there's no doubt that inspiring your audience to click and respond is a great way to boost performance.
To help with this, the team from Outgrow have put together this infographic, which looks at the benefits of interactive content, provides tips on how to create your own, and shares examples of brands who've already seen success with this approach.
There's some great insight here - check out the full infographic below.