Getting to the Bottom of Metrics that Matter: Part 2
Waxing UnLyrical
JULY 29, 2016
Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Here’s one story I heard from Mark Weiner about how this whole “Die, AVEs, Die!” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.
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