Fri.Jul 29, 2016

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Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Here’s one story I heard from Mark Weiner about how this whole “Die, AVEs, Die!” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

Metrics 119
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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport!

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What Are Brand Ambassadors and Why Are They Important?

Meltwater

Over the past few years, methods of reaching the target audience have changed significantly. While… Read More.

Brands 99
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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways You Can do LinkedIn Advertising

Devumi

Learning all of the ways to do LinkedIn advertising, and growing your business in both a B2B and B2C setting, is an avenue no company can ignore. The thing about LinkedIn advertising is that there are many ways you can go about it, with plenty of customization and targeting. Online marketing is about much more […]. The post 5 Ways You Can do LinkedIn Advertising appeared first on Devumi.

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3 tips to fall back in love with your business (and what to do if you can’t)

Absolute PA

you ever get annoyed when you see pictures of other entrepreneurs on the beach, up a mountain, by a lake – laptop next to a green smoothie, book on one side, sunset view on the other? If it P’s you off, makes you resentful and you find yourself thinking. “huh, it’s alright for her…I wish my business let me live like that.”. Then I am here to tell you, you can have a business you love AND a life.

Tips 45

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4 Lessons from the Content Strategy of Olympics 2016 Sponsors - VISA

Unmetric

The Olympics is a great opportunity for brands to create engaging content around. There are few other events that happen at such a huge scale, which can engage global audiences, spread across different age groups. While that opportunity seems promising, it is equally daunting. How do you speak to such a diverse audience with the same content? I decided to look to the sponsors of the Rio Olympics 2016, for best practices.

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#SproutChat Recap: How to Analyze, Interpret & Present Data From Social Media

Sprout Social

As marketers we have access to a plethora of data. The landscape of tools that offer in-depth reporting is robust and the complimentary metrics that come directly from each social network are informative. This week at #SproutChat , we discussed which analytics are worth paying attention to and what to do with your social media data. Prioritize Your Time.

Data 45
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Six Links Worthy Of Your Attention #319

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o