Elevator Pitch or Twitter Pitch?
Waxing UnLyrical
JULY 10, 2013
'PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform.
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