There are hundreds if not thousands of metrics you can track in social media. So how do you decide on which ones you want to focus on? guess that depends on what results you are most interested in. m pretty vocal that if you’re measuring fans and follower growth as a primary metric that you are making a mistake. Not that these numbers are good to look at but they are only for your vanity. As I said in the ROI of Social Media post, this is skill level one. Measuring Social Media. If you really want to know how your social media efforts are doing, you should be looking at engagement. MORE >>

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always suspected: marketing on Facebook just doesn’t work. You’re not alone. MORE >>

A toxic employee can hurt a business and the culture of the business. he can turn other employees against the business owner, while also creating a rift between clients and the business. And even if s/he doesn’t do all of that, the toxic employee can lower the morale of  your business, while also making other employees wonder why the toxic behavior is tolerated or allowed to continue. Often the reason such behavior is allowed to continue is that the manager or business owner is afraid to confront the employee. This may result in the employee being fired, or the employee may shape up. MORE >>

The History of Twitter. “This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” ” -Steven Johnson, author of  The Invention of Air. Twitter is approaching its 6 th birthday soon and the platform has really come a long way from its early beginnings. in San Francisco, California. On March 21, 2006, @Jack sent the first tweet: “just setting up my twttr.” ” It would be the beginning of a revolution. MORE >>

January is always a difficult month; with the excitement and sparkle of Xmas and New Year already a distant memory, and the dark days feeling like weeks until they break into Spring sunshine, we wanted to stay chirpy and remind ourselves (and you) of all the good stuff we’ve done in 2012. So, in no particular order, here are some of our high points from 2012: Expanding our existing team to include Ollie Smith and Dan Hewlett. Both surfers, both with VERY good hair. We’ve also seen the return of our Creative Director, Simon English, into the fold from his travels overseas. So what’s next? MORE >>