. Every Friday, PR at Sunrise will continue to offer articles that are written by PR students. Too often, people slip in and out of their internship barely making a name for themselves. They show up, get the credit hours they need, and then both they and the company move on. However, I cannot stress enough the importance of making connections and making yourself known during your internship. made it a personal goal to make sure when I left my internship, people remembered me. Here’s how: 1. Always say hello. Participate. Making yourself standout helps you to be better remembered in the future. MORE >>

One of the hardest parts about mastering social media marketing is finding the right mix of strategies that achieves the best results with the least amount of effort or investment. While most forms of marketing offer clearly-measurable results and efforts, social media is one that resides in many different shades of gray when it comes to effectiveness. Every individual situation, industry, and investment of time or money must be considered when putting together a proper strategy. Examine the graph carefully. To see the entire infographic, visit BuySellAds. MORE >>

Tweet Recently, I wrote a blog post with some simple tips on how to generate leads using social media. Afterwards, I stumbled across a SlideShare presentation on exactly this topic, so I thought that it could be a good thing to share with you as well. Social media is one peace of the puzzle. think it’s a good presentation to go through, since it often can be a bit different and maybe more easy way to gain an overview – just like with infographics. Further, it also provides some more knowledge on the area. . As a business, you still need to do following: - Identify your audience. MORE >>

Each week the social & PR teams from The Brooklyn Brothers come together to talk about things that are trending. Each week we openly discuss really interesting thoughts from a couple of members of the team about what is coming up in digital, social and of course PR. This week Alice Dodge and Laura Bell talked through the following presentation. The Brooklyn Brothers Trending. View more presentations from Matt Bamford-Bowes. Digital Strategy MORE >>

Is it a holiday in the U.S. and someone forgot to tell me? There was NO traffic this morning. What is going on? Anyone? Bueller? Maybe they’re all staying home so they can finish The Hunger Games series. Not that, uh, I want to do that. can’t help it! They are sooooo good! If you haven’t read them, get on it. And continue freeing up Chicago traffic. Please and thank you. I’m ornery today. Guess I should stop talking and give you Gin and Topics. The People Who Just Don’t Get It. From what I’ve heard, it’s been an interesting series. Until this last one. MORE >>