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In the past few months (including this past weekend) small businesses have been walloped by economic and societal factors. From the novel coronavirus to rioters infiltrating fully justified protests at the cusp of reopening, small businesses are hurting. There are loans available to some, but the distribution is uneven. Google unveiled some tools to help, and Stripchat is offering free advertising.
While Stripchat's initiative (SFW link) is not at the level (in either scope or dollars) of a company like Google, it still has notes of effectiveness. The adult cam platform averages over 60 million visits per month, so that's a lot of eyeballs on its content. Its content being humans. Models who, under this new initiative, will be wearing branded t-shirts supplied by small business owners (through an email approval process). Additionally, businesses social and website links will be posted to help drive traffic to the related small business websites.
The campaign is simple in practice. Stripchat has millions of viewers every month. Select cam models will be wearing branded shirts of small businesses, literally using their bodies as flesh billboards to push users toward utilizing the services of those small businesses through links provided. COVID-19 has slapped a lot of small business right in the economic keister, forcing a lot of them to quickly adapt to an online business model. This assists that business model by funneling users to websites and social media presences.
The option to freely advertise on Stripchat is open to all types of small business and not only those with a strong online offering (though, that would be the most beneficial output). Nail salons, barbershops, pizza places and boutique shops are encouraged to apply. If businesses don't have a shirt to send, Stripchat will make one for their models to wear. This advertising will run for 30 days and be shared across Stripchat's social channels.
“We’ve seen millions of small businesses across the United States be absolutely decimated by the economic downturn that has resulted from COVID-19,” said Max Bennett, Vice President of New Media at Stripchat. “Some of our models let us know that their fans have turned to them to voice their anxieties about the vitality of their own businesses, so we decided to do something that would allow us to give back to our community on a very local level. We want to help the mom and pop pizza parlor that’s been in business for decades or the barber shop you frequent regularly by allowing them to tap into our user base of over 30 million members and ultimately gain the exposure they deserve during the pandemic.”
Stripchat isn't the first porn site to get in on the COVID-19 relief efforts in some fashion. Pornhub has been donating money and masks, CamSoda has built a live venue platform and YouPorn is managing the mental side of things. Stripchat also recently doubled payouts for its Italian models throughout the lock-down there and doubled payouts for all models who stream from Stripchat through the month of May.
While it's not Magic Johnson level assistance, it's something. Part of the goal of social is media is to amplify and use these platforms to lift others up, when applicable. Stripchat isn't asking anything in return, and while yes, this is obviously a thing that does return positive press, it's still an action to help small businesses. Even if a bit unorthodox.
Hopefully any small business participating has its online presence locked down and online store ready to take orders as well as a comfort level with advertising on a porn site. Free advertising is free advertising.
