Thu.Jul 18, 2019

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Twitter Announces New 'LiveCut' Video Editing and Publishing Tool, Which Will Replace SnappyTV

Social Media Today

Twitter has launched a new tool to help social video producers create real-time clips from live broadcasts, in order to share them via tweet.

Tools 164
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5 Tips for Improving Your Facebook Ads Results Starting Now

agora pulse

Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads. So, without accurate targeting, even the most compelling ads won’t deliver your desired results. There are three overarching types of audience on Facebook: Cold, Warm , and Hot. Cold audiences are new people that don’t know your business.

Tips 142
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#SMTLive Recap: Discussing the Risks of Influencer Marketing

Social Media Today

With influencer marketing on the rise, we asked our SMT live community for their perspectives and tips on the process in our most recent Twitter chat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 best YouTube analytics tools

Unmetric

As the world’s second most popular search engine, YouTube plays a massive role for businesses looking to reach as wide an audience as possible. For some brands in the media industry, they even follow a YouTube-first policy. In-depth YouTube analytics will help you take your video marketing game from good to ninja level. Insights into who your audience is, what kind of content that best resonates with them, when is the best and worst time to publish videos, and so on will help you wring eve

Analytics 107
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Facebook Launches New Holiday Season Insights Guide to Assist in Campaign Planning

Social Media Today

Facebook has launched a new set of data resources to help marketers plan their holiday campaigns.

Campaign 167

More Trending

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Instagram's Test of Removing Like Counts is Being Expanded to More Regions

Social Media Today

Instagram's controversial test of removing like counts is expanding into three new regions.

Instagram 168
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A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 return on ad spend (ROAS) and even higher numbers for its partner products.

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Instagram Hides Likes, What This Means for B2B

Oktopost

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. The news was brought to light by Jane Manchun Wong , a technology blogger and researcher who is known for spilling the beans on unreleased app updates.

B2B 101
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Graph Databases Go Mainstream

Forbes Social Media

Look for semantic data systems to become more oriented around knowledge bases rather than inferential analysis, at least at first, while at the same time incorporating the latest advances in machine learning and auto-categorization.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#272: My Biggest Regret After 10 Years of Building My Business

Amy Porterfield

This is one of those super uncomfortable moments when I have to admit…I don’t have it ALL figured out. Recently, I was at the EntreLeadership live event and Dave Ramsey's words cut right to my soul. He said, “Organizations are never limited by their opportunity or their team, they are limited by their leader.” And the […]. The post #272: My Biggest Regret After 10 Years of Building My Business appeared first on Amy Porterfield | Online Marketing Expert.

Team 76
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Facebook Libra App Development Already Exploding Despite Lawmakers Concerns

Forbes Social Media

While U.S. lawmakers grapple with the implications of Facebook's libra cryptocurrency, an explosion of application development occurring around the world shows there may be no stopping the innovation.

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5 stats brands need to know to engage Irish & UK consumers

Sprout Social

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. But with more than half of Irish and UK consumers saying they’ve increased their social usage in the past six months, the widespread popularity of social creates a unique challenge for brands.

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The FaceApp Furor Was Never About Privacy - It Was About Russia

Forbes Social Media

The fact that we seem more interested in the app’s Russian heritage than we do in its privacy considerations reminds us that this was never about privacy. It was about Russia.

Privacy 69
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Advanced Social Media Training in Sydney August 2019

Laurel Papworth

My 3 Day advanced social media intensive course is back! At the end of August, grab your laptop and head into Sydney CBD for a deep dive into the more advanced elements of social media marketing and strategy. [Not for the complete beginner, suitable for Agencies and Government and Corporate]. You can find out more, book tickets and schmooze around at Advanced Social Media Training – 3 Days in Sydney, Australia.

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Xilinx Bets Big On Cloud Video With NGCodec Acquisition

Forbes Social Media

The use of NGCodec codecs on Xilinx high performance FPGAs has the potential to create a new breed of cloud applications that can utilize video encoding in combination with AI and specialized algorithmic processing.

Video 59
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Understanding Consumer Trends By Leveraging Historical Social Data

Digimind

“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right," said Tim Cook, CEO of Apple. Interestingly, this advice applies to using data to guide business strategies as well.

Data 42
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Does Our Moon Have Weather?

Forbes Social Media

Does the moon have any type of weather? Here's the answer.

Types 71
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Ultimate Guide To Creating Evergreen Content For Your Blog

ProBlogger

The post The Ultimate Guide To Creating Evergreen Content For Your Blog appeared first on ProBlogger. This post is based on episode 136 of the ProBlogger podcast. Back in 2007 I was asked a question: “If you could only write one type of content on your blogs forever, what would it be?”. My answer then is the same as my answer now: evergreen content.

Content 34
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Will The Kinescope Rise Again In The Era Of Deep Fakes?

Forbes Social Media

In an era of digital signatures and GPS-stamped media, could cardboard kinescopes fuel the rise of deep fakes?

GPS 44
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How to Create a Unique Instagram Aesthetic that Fits Your Brand

Hootsuite

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall feeling of your Instagram page contribute to an aesthetic that can either gain you a new follower—or send them running. A unique and cohesive Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success.

Instagram 108
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The Best and Worst Words to Use in Your Website Call to Action Buttons [Infographic]

Social Media Today

Ensure your website CTAs drive visitor action with this collection of insights and tips.

Tips 167
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Instagram Banned My Account Before I Posted A Single Image – Here’s What I Did To Fix It

SocMed Sean

SocMedSean - Social.Media.Sean Instagram Banned My Account Before I Posted A Single Image – Here’s What I Did To Fix It Well…this is a new one for me. I was recently banned for violating Instagram’s terms of use for an account that I had: Just created (I was banned 2 seconds after pushing the “Create Account” button and Had never posted a photo or comment from (since the ban happened immediately) I mean, Instagram is notorious for banning accounts without any

Instagram 269
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Fonts 101: What Marketers Need to Know [Infographic]

Social Media Today

The font you use can have a significant impact on how your website visitors respond to your content - likely more than you would think.

Marketing 161