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- With the guidance of its new head of diversity and inclusion Dalana Brand, Twitter plans to grow its stable of black and Latinx employees to at least 5% each
- With the guidance of its new head of diversity and inclusion Dalana Brand, Twitter plans to grow its stable of black and Latinx employees to at least 5% each
The social media platform is trying to reshape its workforce to better reflect the community they serve, through increasing the number of minorities and women at the company by the end of 2019. With the guidance of its new head of diversity and inclusion Dalana Brand, Twitter plans to grow its stable of black and Latinx employees to at least 5% each .
The Breakdown You Need to Know
While Twitter tries to mimic their user base internally it needs to focus on recruiting black professionals. Pew research found black adults are the micro-blogging platforms largest user group at 26%. From December 2017 through December 2018, Twitter posted its black U.S. workforce jumped from 3.4% to 4.5% and the Latinx workforce grew from 3.4% to 3.9%.
However, hiring and retaining are two different things and the company has tasked its leaders to “tailor” plans for their groups in order to attract, retain and include diversity.
Twitter’s CMO announced on the platform that Dalana Brand was promoted to vice president of people experience and head of diversity and inclusion. She just started with the company in August, after leaving her previous job at game developer Electronic Arts. “With this move, Dalana will oversee I&D, as well as global people policies and standards, compensation and benefits, global mobility, analytics, systems and ops,” the CMO tweeted.
Twitter also highlighted its workforce demographics around leadership which are somewhat promising, albeit from a low starting point. Black leadership rose to 4.7% and Latinx leadership was up to 2.7%.
Diversity Delivers Dollars
CultureBanx reported diversity has proven to be very valuable for Twitter’s bottom line. For example, Twitter’s ability to make money has definitely changed since it posted five profitable quarters, following Kay Madati, Head of Content Partnerships coming onboard in the Fall of 2017. Video has become increasingly important to Twitter’s business and Madati along with his team have been able to quell investors concerns over the company’s strong push into video partnerships primarily due to the increase in advertising sales.
In its most recent quarter the social media platform reported ad revenues surged up 23% to $791 million. Ultimately, investors were looking for proof of concept that video ad revenues would lead to sustainable growth in revenue and profits, now they have it.
The company will now publish its Inclusion and Diversity Report quarterly, instead of annually. Also, Twitter is actively analyzing the pay equity and promotions in relation to its diversity demographics and will eventually share that data as well.
