Waxing UnLyrical
FEBRUARY 19, 2016
Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. So the February chat welcomed a trio of terrific guests: Post Planner CMO Rebekah Radice , Rosemary O’Neill of Hoop.la, and Karen Freberg , Assistant Professor of Strategic Communication at the University of Louisville.
Bill Hartzer
FEBRUARY 19, 2016
Wait, what?!? Yes, you read that headline right. In the latest legislative session, the State of Texas approved legislation that requires certain businesses to link to them with specific anchor text. I’ve heard of websites suing other websites for linking to them, but this, in fact, is just about the opposite of that. I recently came across information that requires businesses that are licensed by the Texas Real Estate Commission to link to a certain website that provides consumer protecti
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Convince & Convert
FEBRUARY 19, 2016
From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. When we share a post on social media—particularly Facebook and LinkedIn—a title and summary of content from that hyperlink are pulled in right along with the link.
Janet Fouts
FEBRUARY 19, 2016
Social media can be a place where the negativity overwhelms us and leaves us no hope for the future of humanity. BUT only if we let it be that way. Sure, it seems like fun to laugh at other people’s gaffes. It makes us feel a little better about our own sometimes doesn’t it? That’s […].
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Convince & Convert
FEBRUARY 19, 2016
Image via BigStockPhoto.com. For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES). In Las Vegas during the first week in January, advancements in technology are introduced and predictions are made for the year. This year, Snapchat was everywhere— literally. As Director of National Media Accounts for the Ad Council, I work with Snapchat to build social impact partnerships that raise awareness of critical issues in America.
Bill Hartzer
FEBRUARY 19, 2016
Well, this is disappointing. Either that, or the person reviewing the suggested changes I had to a spammy listing on Google Maps isn’t doing their job. I recently made a suggestion to what I consider a VERY spammy listing in Google Maps, which appears to violate a several of their guidelines. And even though I submitted a recommendation or edit, it was apparently reviewed.
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Devumi
FEBRUARY 19, 2016
The practice of buying retweets and likes is one which is met with some controversy. It’s seen as a purchase which is made for pure vanity metric reasons. Twitter users picture accounts which buy them to be owned by lonely, ignored, downright unappreciated accounts. This is not the case at all. There are real world […]. The post Why Buying Retweets and Likes Actually Works appeared first on Devumi.
Convince & Convert
FEBRUARY 19, 2016
This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. I want to add some much-needed clarity to marketing technology, and Marketing Marvels will help.
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