Fri.Aug 28, 2015

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When Great Content is Disguised as Math

Waxing UnLyrical

One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” I give you Exhibit A, courtesy my friend Geoff Livingston. Can you see where the math in this great piece of visual content is? If yes, please do leave a comment below. If no… all will be revealed next week.

Content 171
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Where Exactly Are Google’s Home Service Ads Displaying?

Navolutions

Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map.

SEO 133
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New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post.

Study 131
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Launch your Pinterest Branding Strategies in 7 Steps!

Devumi

Given the growing popularity of the platform, and the incredible ROI brands are reporting, it’s time for you to launch your Pinterest branding strategy. While Pinterest is quite different from most social network, you can master it and see some great returns. This article is going to outline the beginnings of your Pinterest branding strategies […].

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How 5 Top Companies Celebrated National Dog Day

Convince & Convert

If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day. Held on August 26 th , National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices.

Company 124
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6 Underused Internet Marketing Tools

Small Business Mavericks

Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. But is this all there is?

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When Was The Last Time You 'Listened' To Your Audience? - Social Media

Social Media Network Marketing

When Was The Last Time You 'Listened' To Your Audience?

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ICYMI – Facebook, Twitter and Instagram

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook revamps its Moments app and adds video/music. Facebook rolls out its Donate button to non-profits. Tweets finally arrive on Google desktop results. Twitter rolls out web notifications for DMs.