Fri.Aug 14, 2015

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#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to conne

Analytics 165
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How To Use Majestic.com to Review Your Disavow File

Bill Hartzer

As a US Brand Ambassador for Majestic.com, you probably already know that I’m a big fan of their product, and use it on a daily basis. And as I use it, I am always coming up with new, innovative ways to use the Majestic data. It’s not just about seeing what links are pointing to your website. You can, for example, use Majestic to analyze your disavow file before you submit it.

Review 122
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What Would You Do for a Free Flight Upgrade?

Convince & Convert

What are people willing to do for a free flight upgrade? If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. Inspired by customers’ frequent attempts at getting a free upgrade, the airline has launched the #BestRequest campaign in which customers who have a flight booked are eligible to get moved up to Premium Economy or First Class.

Proposal 114
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One Year after Moving to HTTPs

Bill Hartzer

About one year ago, last August 2014, I moved this site from HTTP to HTTPs, and several weeks afterwards I updated the status of traffic, page views, and time on site. Several weeks after moving I some pretty good results, which I believe was a result of my moving from HTTP to HTTPs. A year later, let’s look at what I’ve accomplished over the past year, and if we can tell if it was worth it to move.

Travel 118
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Make Vines that People LOVE to Watch

Devumi

Ever since it was bought up by Twitter back in 2013, Vine has been taking off at an astronomical pace. In January of this year they claimed to be at around 1.5 billion loops PER DAY. With the platform taking off, more and more people are asking how to make Vines. With the right content, […]. The post How to Make Vines that People LOVE to Watch appeared first on Devumi.

How To 96
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6 Ways to Generate Leads Online Today

Small Business Mavericks

No matter what kind of business you run online, there are a ton of ways to generate leads. Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social Media – Social media really needs no introduction, but there are a ton of channels to choose from. Almost any one of them will deliver leads if you work it the right way, but the best approach is to identify which social media channels have a large concentration of your target audience.

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5 reasons why you should be using Periscope for business

Lucy Hall

Haven't you heard? Live streaming is HUGE! In this post I set out 5 reasons why you should be using periscope for business . When you run a business and especially if it's online extending your reach and getting to as many customers as possible should be one of your top priorities! And if it is, then ignoring live streaming platforms such as Periscope and Meerkat could see your business or personal brand missing a trick!

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The Four Outcomes Of Content

Twist Image

What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you weren't the publisher of your content, would it be the kind of stuff that you would be interested in? The list of questions is long, arduous and intimidating. We live in a world that marketers (like me) had hoped for (lots of people, creating lots of interesting content in lots of different media formats).

Content 78
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Lawyers: 4 Easy Ways To Choose The Right LinkedIn Groups

Myrland Marketing

This is a video originally recorded today on Periscope. The actual lesson starts after about a minute as it is a best practice to welcome viewers into the “Scope” for a bit while you wait for people to join. Periscope only saves livestreams for 24 hours, so I have all of mine archived on katch.me. If you’d like to follow me on Periscope, please search for NancyMyrland on the Periscope app, and follow me here on Twitter , where my Scopes are announced as they go live…thank

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The little word that makes a big impact in your biz

Absolute PA

One of the most important words you can learn in business is a small one. It’s one that you already know. But, it sometimes gets a bad rep. And, I bet you aren’t using enough. It’s a powerful little sucker when you learn to use it, I have and it’s given me the business and lifestyle of my dreams. 2 little letters. N.O. No, non, nein, nie, net. How are you at saying no?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Lawyers: 4 Easy Ways To Choose The Right LinkedIn Groups

Myrland Marketing

This is a video originally recorded today on Periscope. The actual lesson starts after about a minute as it is a best practice to welcome viewers into the “Scope” for a bit while you wait for people to join. Periscope only saves livestreams for 24 hours, so I have all of mine archived on katch.me. If you’d like to follow me on Periscope, please search for NancyMyrland on the Periscope app, and follow me here on Twitter , where my Scopes are announced as they go live…thank

Groups 40
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The little word that makes a big impact in your biz

Absolute PA

One of the most important words you can learn in business is a small one. It’s one that you already know. But, it sometimes gets a bad rep. And, I bet you aren’t using enough. It’s a powerful little sucker when you learn to use it, I have and it’s given me the business and lifestyle of my dreams. 2 little letters. N.O. No, non, nein, nie, net. How are you at saying no?