#measurePR Recap (August 2015): Big Picture PR Measurement
Waxing UnLyrical
AUGUST 14, 2015
In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to conne
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