Fri.Jul 31, 2015

article thumbnail

The Changing Face of Authoritative Content

Waxing UnLyrical

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy? Image: Death to the Stock Photo. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content.

Content 183
article thumbnail

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Sometimes you have to borrow from the past to drive innovation. Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. True to its name, the Thread Screen was developed by Breakfast NY for Forever 21 and uses 6,400 mechanical spools of thread to display images and basic animations.

Campaign 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can you Buy YouTube Comments to Build a Better Channel?

Devumi

There’s no question that you can buy YouTube comments, we offer this service at Devumi, but what are you really getting with those comments? A few messages from random people can’t possibly help …or can it? Something that so many YouTube marketers forget about YouTube is that it isn’t just a video marketing platform, it’s […]. The post Can you Buy YouTube Comments to Build a Better Channel?

Buy 95
article thumbnail

A Great Example of Helpful Marketing From an Unlikely Source

Convince & Convert

Marketing that helps is better than marketing that sells. Have you seen the commercials for Lincoln, the Lincoln Motor Company, starring Matthew McConaughey where he’s all like, “Nobody paid me to drive it. Nobody asked me to drive it. I just liked it” or whatever? (watch video to see the worst Matthew McConaughey impression ever).

Examples 106
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

5 tips to stop dreading your biz photo-shoot right now!

Absolute PA

Who enjoys having their photos taken? Not me! Especially when it’s for something as important as my website. Ugh! That’s why I pulled together some of my best tips for making your photoshoot super hot. And, it’s not just so that you look shiny and fabulous, it’s so much more than that. Your brand is all about YOU. As microbiz owners like it or not, we ARE our brand.

Tips 68
article thumbnail

5 tips to stop dreading your biz photo-shoot right now!

Absolute PA

Who enjoys having their photos taken? Not me! Especially when it’s for something as important as my website. Ugh! That’s why I pulled together some of my best tips for making your photoshoot super hot. And, it’s not just so that you look shiny and fabulous, it’s so much more than that. Your brand is all about YOU. As microbiz owners like it or not, we ARE our brand.

Tips 49