The Changing Face of Authoritative Content
Waxing UnLyrical
JULY 31, 2015
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy? Image: Death to the Stock Photo. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content.
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