Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him. His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions. “His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts th

Consultant 200

Consultant Hotels Conference Sports 200

Bill Hartzer

JUNE 5, 2015

There are times when ad targeting just goes wrong, no matter how targeted you think you get. For example, a recent ad that I saw for a Brookstone, selling drones as Father’s Day gifts, showed up on a local Dallas news website. Brookstone was obviously targeting the keyword “drone” and since “drone” was in the headline of the news article, it was displayed.

Buy 127

Buy News Advertising Report 127

Small Business Mavericks

JUNE 5, 2015

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. However, they’re still willing to spend money on social media. The interesting thing is, all of the businesses surveyed are also members of Manta. I can’t help but wonder what the response would be of non-Manta members.

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ROI Social Media Survey Small Business 95

Twist Image

JUNE 5, 2015

#Client. How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? It sounds encouraging. It's exciting. You click the link. Suddenly, you're immersed in a form of content, and your mind begins to wander back to the person who told you all about this experience.

Guidelines 72

Guidelines Advertising Publishing Issues 72

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Social Media

Devumi

JUNE 5, 2015

If you’re wondering how to make money on YouTube, and struggling to get things going, it doesn’t have to be a pipe dream. Plenty of YouTube channels are pulling in six-figure incomes, or higher, thanks to the YouTube Partner Program – and their great content. How do you get to make some of that money […]. The post How to Make Money on YouTube – With 10 Examples!

YouTube 69

YouTube Examples How To Content 69

Twist Image

JUNE 5, 2015

There are certain companies who understand (and embrace) what it means to be a digital-first brand. Even. when that brand is a paper company. In fact, calling it a "paper company" is probably a misnomer as well. It's also a fashion brand. It's also a productivity brand. It's also a lifestyle brand. It will come as no surprise, that I have been a huge fan of the Moleskine brand years (even if you think I'm just paying them lip service, you can see the truth right here ).

Fashion 72

Fashion Apple YouTube Process 72

Twist Image

JUNE 5, 2015

Go ahead, call me a Type A personality. I'm not so sure that would be the truth. Being self-reflective, I often find myself being super-lazy, binging on way too much Netflix , or watching a movie on the plane when I should be writing. It's not all perfect. I can be super-focused. I can be super passionate. I am, ultimately, a human being. I am just as distracted by those shiny-bright objects as the rest of you squirrels might be, but. if there's one thing I cherish and try to do as often as poss

Exercises 69

Exercises Journal Research Publishing 69

Devumi

JUNE 5, 2015

If you’re wondering how to make money on YouTube, and struggling to get things going, it doesn’t have to be a pipe dream. Plenty of YouTube channels are pulling in six-figure incomes, or higher, thanks to the YouTube Partner Program – and their great content. How do you get to make some of that money on YouTube? Here are ten ways that anyone can make money, and not all of them have something to do with the YouTube Partner Program.

YouTube 69

YouTube Examples Metadata Affiliate marketing 69

Absolute PA

JUNE 5, 2015

If you’d like more hits on your blog, viral Facebook posts and brand new fans check out this simple way to raise your profile as an expert by leveraging groups of ready-made communities and power-housing your expertise status. This is one of the most effective ways of getting a big spike of interest in you in a single hit. Which means fresh interest in the shape of new subscribers, cheerleaders, prospects and clients.

Guidelines 46

Guidelines Publishing Sites Tips 46

Danny WhatMough

JUNE 5, 2015

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Google adds a ‘buy’ button to search results. Amazon adds a Pinterest-like shopping experience. Facebook officially supports GIFs. Pinterest unveils new developer tools.

Google 46

Google Instagram Buy Publishing 46

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Social Media

yMarketingMatters

JUNE 5, 2015

May has been an eventful month in Social Media. As usual, I’ll share items that caught my attention for readers who like to stay on top of the latest news. Twitter Launches New Audience Insights Dashboard. This exciting new dashboard allows you to discover valuable insights about the people you have engaged with your organic tweets, including your followers and people you have engaged.

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Social Media Mobile Analytics LinkedIn 109