Are You Looking at the Best Marketing Metrics?
Convince & Convert
FEBRUARY 12, 2015
'Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces , which means data may be driving us to the wrong conclusions.
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