Sat.Jan 24, 2015

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Find Your Brand Expression

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'Marketing is a game of differentiation. Some might (fairly) argue that a brand''s true "win" happens when they''re so unique, that the marketing is baked right into the product and service. It''s a high bar to set for most, especially businesses that are already established and have been in-market for any length of time. Whether the brand is an original or trying to find its differentiation, this issue is only magnified when it comes to creating content that resonates with an audience.

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Six Links Worthy Of Your Attention #240

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'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share