Find Your Brand Expression
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JANUARY 24, 2015
'Marketing is a game of differentiation. Some might (fairly) argue that a brand''s true "win" happens when they''re so unique, that the marketing is baked right into the product and service. It''s a high bar to set for most, especially businesses that are already established and have been in-market for any length of time. Whether the brand is an original or trying to find its differentiation, this issue is only magnified when it comes to creating content that resonates with an audience.
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