Tue.Nov 25, 2014

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4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

'Image via BigStockPhoto.com. There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company.

Questions 163
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Why Cloud Computing Makes So Much Sense for Small Businesses

Idaconcpts

'Before the Internet, everything was legacy hardware and software. You turned your work on and off and it only came with you if you brought it. Most of the time, that wasn’t possible, being that it was confined on a heavy desktop computer. After the Internet, everything can stream, from music to video, to documents and accounting spreadsheets. Cloud computing is nearly a $20 billion industry today.

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How to Track Mobile App Conversions

Convince & Convert

'Image via BigStockPhoto.com. To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 162
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Ferguson

Ari Herzog

'#Ferguson is America's selfie. — Chris Williams (@iamchriswms) August 20, 2014 I saw this tweet last night as the world reacted to the events in Ferguson. I saw this tweet reflected in today’s newspaper front pages. From the Boston Herald to the New York Post to the Calgary Sun and every other U.S. and Canadian paper in between, let alone a few foreign papers who are located west of Missouri — we are seeing our reflection.

Eventful 122
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What’s Lurking In The Corners Of Your Website?

Small Business Mavericks

'This is the time of year that mice come into the house. In a silent moment, I’ll realize something is moving around behind an intended project that has been sitting in one place, move that pile, and discover a stash of the dog’s dry food that has been carefully hidden by a mouse intending to stockpile for the winter. My house has a life that goes on without my permission until I take steps to stop it.

SEO 102
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How to Do a Social Media Strategy- Workshop

Laurel Papworth

'Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Online course with downloadable documents and videos in December 16 & 17 2014. Please enquire for inhouse workshop (corporate). I’ve been asked by a dozen or so people to run a live, online class on developing social media strategies – 4 hrs, 2hrs a day with examples/case studies, proforma docs to fill out, a framework i

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9 Data-Driven Tips for Using Images in Blog Posts

Writtent Blog

'Image source. How much effort do you put into images for your blog posts? Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters. In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts. Here are some data-driven, scientific ways to boost your visual content game: 1.

Data 111