Thu.Apr 10, 2014

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Subtweets: Trash Talk or Invaluable Customer Intelligence

Firebelly

'Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. There’s been a quiet phenomenon evolving in the social media landscape over the past several years. People are alluding to personal problems, politics, friends, family and even brands without directly mentioning.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

'Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis. Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

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11 Ways to Come Up with a Rocking Content Marketing Strategy

Writtent Blog

'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world.

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Janrain

Convince & Convert

'From Janrain , learn how the New Zealand Herald increased visitors, users who comment, social referrals, and website user registrations in this case study.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Benefits of Making a Business Blog Available in Multiple Languages

ProBlogger

'Your company blog: while often neglected due to its perceived lack of purpose (and the commitment it requires), it is also a personal way to convey a message to a client base that isn’t possible with different forms of social media. Far too many business owners forget that a comprehensive blogging strategy is essential for a company’s greater marketing plan: a company blog puts a face and personality to what appears to potential customers everywhere as a faceless entity offering a product or se