Subtweets: Trash Talk or Invaluable Customer Intelligence
Firebelly
APRIL 10, 2014
'Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. There’s been a quiet phenomenon evolving in the social media landscape over the past several years. People are alluding to personal problems, politics, friends, family and even brands without directly mentioning.
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