Sherrilynne Starkie
NOVEMBER 7, 2013
'I was asked to speak at the UA Canada national conference in St John’s Newfoundland a few months ago. The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. Here’s a couple of short clips of my presentation: Related posts: Picking up an IABC Canada Silver Leaf Award.
Firebelly
NOVEMBER 7, 2013
'So far Twitter has had no problem attracting users from the marketing world. And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service. This is all according to a new study shared by Mashable that was released just as the 140-character site prepares to go public with their IPO. “While marketers say they get
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Convince & Convert
NOVEMBER 7, 2013
'In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn.
Bill Hartzer
NOVEMBER 7, 2013
'There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty. This particular penalty is a manual penalty action by Google, and not an algorithmic action.
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Small Business Mavericks
NOVEMBER 7, 2013
'Search engine optimization is constantly changing. The way things are done today are not the way they were done 10 years ago. They’ll likely be different 10 years from now. A few years ago, no one thought about social media. It didn’t exist. There weren’t any social media strategies. There were SEO strategies , but they didn’t involve social media.
Bill Hartzer
NOVEMBER 7, 2013
'Google recently launched the new Google Hummingbird algorithm with a huge amount of fanfare. They even announced it in the original Google garage , at a birthday event. Part of what Google is proud of is that we can now ask Google questions and they will understand what we are asking. But frankly, I am extremely disappointed with what seems to be one simple query, that Google cannot answer properly.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Twist Image
NOVEMBER 7, 2013
'Well, of course someone who loves to blog is going to say that it''s never too late to start a blog. I was asked to give a presentation this past week in London for the London Bloggers Meet-up (many thanks to Bernie, Andy and David for pulling this together). The event took place at the spectacular offices of Google in London (don''t believe me, do a search on this office space, it has been featured in many articles and posts ).
Writtent Blog
NOVEMBER 7, 2013
'It goes without saying that you need to be consistently and continually updating your blog with new, relevant, and interesting content. But when is the best time to update your blog? Is there a specific day or time that your readers and customers click on your blog, comment on it, or share it more so than any other time or day of the week? Image Credit: Flickr.
Twist Image
NOVEMBER 7, 2013
'My first speaking gig. It happened a little over seven years ago. It wasn''t really my first speaking gig, so much as my first "real" speaking gig. I was asked to take part in a full-day leadership event that was being headlined by Dr. Phil. There was only a handful of speakers and my role was to talk about personal branding and the power of new media to share who you are with the world.
ProBlogger
NOVEMBER 7, 2013
'Are you disillusioned or frustrated with Facebook? I’ve lost count of the amount of times I’ve heard bloggers say that they are unhappy with the changes Facebook have made to their algorithm in the last 12 months – changes that make it harder for those who ‘like’ your page to actually see your updates. I admit to this frustration too. 12 months ago on a webinar I declared I was considering switching most of my social media efforts away from Facebook to other social
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The Way of the Web
NOVEMBER 7, 2013
'We’re sure you’re probably already aware of Movember, the annual moustache-based fundraising event which raises funds and awareness for prostate and testicular cancer and mental health. It requires volunteers to sport facial hair for the month of November, in return for donations prompted by the attempts to model a “Tom Selleck”, “Burt Reynolds” or for the UK, a “Des Lynam” If you’re a client or prospective client, we wanted to warn you that
Social Media Network Marketing
NOVEMBER 7, 2013
'Many a times am asked if the Business House should get onto Facebook Page or Facebook Group. Do you also face this dilemma? It is a very justified question. The reason being that after all time energy and lot of thinking would be utilized in Social Media. Using a wrong platform could mean the Business House will not be able to achieve its desired objective.
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