Waxing UnLyrical
MAY 15, 2013
'Here at WUL, we’re huge fans of entrepreneurship. So whether you’ve already started your entrepreneurial journey or are considering taking the first step towards starting your own business, I hope you find these five articles – some recent, some not-so-recent but still relevant – inspiring and useful. Image: Megforce1 (Own work) [Public domain], via Wikimedia Commons. 1.
Buzz Marketing for Technology
MAY 15, 2013
'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.
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Social Media Marketing
MAY 15, 2013
'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Convince & Convert
MAY 15, 2013
'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms , specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use.
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Small Business Mavericks
MAY 15, 2013
'Social networking site Pinterest has improved its experience for mobile users. Specifically, they’ve added notifications, mentions, and better search. The author of the article linked to above says: I know for a fact that many of my Pinterest-fiend friends simply choose to not bother with Pinterest at all unless they’re sitting in front of their desktops.
ProBlogger
MAY 15, 2013
'Today, I’m preparing some slides for a keynote I’m doing tomorrow. I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The idea – obviously – is to find the connecting point between what YOU know (lessons you’ve learned, problems you’ve overcome, experiences that you’ve had etc) and what your readers (or potential readers) want (or need) to know.
Writtent Blog
MAY 15, 2013
'For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.
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