Wed.Feb 27, 2013

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

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The Client Covenant

Waxing UnLyrical

How highly do you rate the ability to take direction as part of the client covenant? After all, as communication strategists, often we’re not the ones following but giving direction. To our clients, to our teams, to the people we supervise (sometimes they are cross-functional teams within the same organization, sometimes they span organizations). The whole thing about being a team player, and “there is no I in team”… yea, well, that’s a phrase we all pay lip service to, but I think most of us wo

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4 Ways to Fully Embrace the Social Media Trio and Maximize Results

Kikolani

This is a guest post by Daniel Sharkov. Social media – hate it or love it, but if you want to get your business ahead, you have to embrace it. SEO definitely hasn’t lost its value, but nowadays finding your place among all those top-ranking sites is a tough and sometimes impossible task. Lately social media is turning into the easier way to gain exposure.

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

By Frank Strong. His sleeves were rolled up. His tie was loose. He swore. It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Armed with $9.8 million in new venture funding , Dollar Shave Club CEO Mike Dubin spent some of that money on a YouTube video that cast him in the leading role.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google+ Improves Social Sharing

Small Business Mavericks

I knew it would come to this eventually. Google+ is borrowing a page from Facebook. Or maybe they were planning this all along. Either way, social sharing through Google+ just got a lot better. The search engine has introduced a sign-in button for third-party websites. That will allow your site visitors to sign in to your website without having to sign up for an account.

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As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

Twist Image

It's happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at TED 2013. TED (which stands for Technology Entertainment Design) has become a brand name in the past few years as they have uploaded their archive of 18-minute presentations from their highly exclusive annual event which started in 1

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More Trending

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Common Creativity: Understanding the Rules and Rights Around “Free” Images on the Web

ProBlogger

We’re all familiar with the old adage: a picture is worth a thousand words. In some cases, a picture is worth a thousand dollars. Luckily, for those of us not interested in investing a small fortune for the use of an image on a small scale, there are options. Image by Jayel Aheram, licensed under Creative Commons Sites offering free copyright images are gaining in popularity throughout the blogging and web design communities alike, but they are by no means created equal.

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Without a change in expectations, social CRM is destined to fail

Jeff Esposito

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet.

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The Most Popular and Active News Brands on Instagram

Adam Sherk

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. So it seems like a good time for media organizations to take stock of their efforts on the photo sharing site.

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The 3 Most Powerful Marketing Strategies You Should Use in 2013

Kikolani

This is a guest post by Joseph. With the new year coming, it’s time to start planning your marketing. A large percentage of your audience and customer base will be making important decisions and resolutions to get started in the New Year and your business can only thrive if you get to them. Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The 2 Most Important Words in Marketing are What If

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account. Crisis = Danger + Opportunity. It’s widely believed (although perhaps inaccurately) that the Chinese symbol for “crisis” is danger + opportunity.

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