Fri.Nov 09, 2012

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Mobile: Give Your Customers That Something Extra


The SoLoMo revolution within social media interaction has previously been covered here on the blog. What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement. Guiding the customers to the product.

Cool stuff I learned this week

Janet Fouts

I’ve been meaning to do posts like this to share some of my favorite bloggers and top stories, but somehow I never actually get it done. Lazy blogger! ). There are so many great posts out there and lots of top stories and new tools to explore too, so here’s the short version of what I learned this week. The show goes live Fridays at 11AM PST. ” More on Facebook Edgerank. Awesome.

Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 368 million users. via  China Daily. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users. via  Google. Tumblr: 80 million blogs. via  Tumblr. Instagram: 100 million users. via  TechCrunch. Tagged: 20 million unique monthly users. via  Tagged. via  AdWeek.

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Those times are over. With that said, this infographic might make a bit of sense for you.

Social Media Automation 101

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Success And The Art Of Being A Self-Starter

Twist Image

Who is going where in the marketing world? Every week, the marketing industry trade publications highlight the comings and goings of the people in our industry. Some love this information because it provides a level of gossip, others simply like to keep abreast of how people within this industry are moving. The digital marketing industry experiences a high volume of turnover. There are many reasons for this. believe that some of it has to do with the fact that a lot of traditional marketing dollars are shifting to digital and there's a need to find professionals to get this work done. Homework.

Social Media - Changing Business Thinking and Business Processes

Engaging Brand

The internet has changed many things including how we view the world. We see our connections making the world a smaller place, we see markets all over the globe. It has helped us not to find a new way of business.but to reengage with the old style of business. style that was about recommendation, a style that was born on human interaction.a style that knew that each interaction in your local community was important in building a bigger, better brand. The process has moved from linear to networked. The process has moved from mass marketing to marketing for the masses.

Why Obama Won: A Gallery of Presidential Likeability


Four more years.…. Barack Obama (@BarackObama) November 7, 2012. Why Obama Won: A Gallery Of Presidential Likeability from Rohit Bhargava. Business & Marketing presidential likeability why obama won

Moving Forward From My "Mormon Moment"

Stay N' Alive

As some of you may be aware, I have spent the last, almost 3 years, helping to grow Social Media in what some have perceived as very much a pioneering role for The Church of Jesus Christ of Latter-day Saints. My, thanks to the work of many, have we accomplished a lot since then! In many ways, in a time that pre-dates Romney's run for President, the Church was too. We built numerous campaigns.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Fertility Issues and Gratitude

Geoff Livingston

On October 29, my beautiful girl Soleil turned two years old. People that know me understand how much I love my daughter, something I’ve written about before on this blog. But many of you don’t know why I am so grateful. Of course, normal parental love factors into it. There’s also the very desperate reality I faced about infertility and not being able to father a child. My Story.

Best WordPress Plugins for Business

Akamai Marketing

I’m breaking a rule, because I am a wild and crazy rebel. This month’s “Tool Tuesday” is going out on Friday. WHOOP. Do I know how to party or what? just couldn’t help myself. Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. Another action-packed evening with great questions! think its the single best choice for business.

Fetching Friday – Resources Mashup & A Slow Loris


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. This is a myth. Here’s why. Business / Career. Freelancing.

6 Practices to Overcome Your Fears of Playing Bigger


This guest post is by Tara Wagner of Playing bigger. Putting yourself out there. What others will think? Not being good enough. Most bloggers have had to face those fears at same point. Dreams and goals tend to bring up our ugly stories after all. Being a life coach who works primarily with women looking to overcome fears, blocks, beliefs, and barriers is what I do. So of course I have an opinion on why it is our fears come up one step behind our dreams. Because they need to. They need to seen, heard, and dealt with. They need to be examined and released. Get support. 2.

A World Gone Social

Learn how companies must adapt to survive.

Epic names, Fear Tactics and the F Word

Jeff Esposito

Instead of a normal witty (or attempted witty) opening to Five for Friday , I’d like to start this week’s edition noting how shocked I am at the continued damage and loss due to Hurricane Sandy. Knowing my family and others are without bare necessities and/or power saddens me. hope that you can find it in your heart in some way to donate some funds to the Red Cross to help with the relief efforts.

Weekend Project: Take a Blogging Retreat


As bloggers, we all face challenges. They might be as big as expanding our blog beyond a five-figure income. Or they might be ongoing, like the challenges of finding post ideas, or clearly defining our niches. Image courtesy stock.xchng user SSPIVAK. But all too rarely do we look inside ourselves for those answers. You already have what you need to succeed. Take a blogging retreat.

Member Engagement – Real Association Goals


We had a great session by Eric Lanke – What Member Engagement Means to You. The recording will be up shortly. Member Engagement Experiment. There were a few things that jumped out at me during the session, especially based on the conversation in chat. Lifecycle / Evolution of Member Engagement. The New Rules of Engagement: Understanding and Using Member Value to Drive Engagement. Curation

Social and News Media: More than Simply Cross Promotion

Convince & Convert

Jodi Gersh, Gannett Company @jodiontheweb. Jodi Gersh , Director of Social Media at Gannett Company , joins the Social Pros Podcast this week to discuss advertisers and sponsorship in the news media world, slowly moving many media giants up the “social” ladder, and the value of using social internally for enterprise solutions. Listen Now.

Social Media Marketing GPS

Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play


As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me

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PWB Marketing Blog

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3 Qualities Of Evergreen Content

Small Business Mavericks

Evergreen content is content that never goes out of fashion. It is not trendy. It is not here today, gone tomorrow. It has value that will remain for a long time. As its name suggests, evergreen content is content that will always be in demand. So what does it look like exactly? And how do you produce it? Here are 3 important qualities that your content needs in order to be considered evergreen: Intrinsic and lasting value – The value of your content must exist in the content itself. It has intrinsic content. Contains SEO value - Evergreen content is also content that is searchable.