Thu.Nov 08, 2012

Trending Sources

“Digitally Mature” Companies Make More Money

The Realtime Report

Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations.

Marketing Must Adapt To The New Reader

Twist Image

It's strange to say this, but we're reading more than ever. We may not be reading Hemingway. but then again, we may be. Years ago, Hugh McGuire showed me how he was reading War And Peace on his iPod Touch. The book was available for free from Project Gutenberg (it still is, along with an amazing array of books in the public domain that have all been digitized). McGuire's thought at the time was that classic literature was never the type of content that people wanted to lug around physically. It took some time. can't imagine ever buying a physical book again. We are reading more. amazon. apple.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. ”  And the brand doesn’t just stop at one – Betabrand will replace up to two single socks per pair!

Protected Concerted What? The National Labor Relations Board and Social Media


The National Labor Relations Board (NLRB) is at it again, by recently releasing its first two rulings on employer social media policies. In 2010 the NLRB’s administrative law judges issued several findings that employers’ social media policies were violating their employees’ right to engage in “protected concerted activity” as protected by the National Labor Relations Act of 1935. 106 ). 164 ).

Social Media Automation 101

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How to Track Facebook Success Or Failure with Real-Time Stats

Convince & Convert

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” ” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” ” It’s not. Facebook is a publicly traded company. They are interested in their own success, period.

5 Things Exhibitors Need at a Conference


Last year, I wrote about things that you need as an attendee to be prepared for a conference. This year, after attending BOLO 2012 in Scottsdale, I decided to put together a little list of what you need to have if you are a vendor, exhibitor, etc. at a conference. Photo Credit: Jared Polin on Flickr. 1. Enthusiasm for the company you are representing. It happens. Lots of business cards. Fun swag.

My Social Media Memory Book

Engaging Brand

Next to my desk is a colourful little ornament of a girl smiling, dressed in bright colours and a bow in her hair - why? Because it reminds me of an Aunt who I lost this year, she was the 'crazy but loveable aunt who had been there, done it and got the t-shirt!'. She never failed to make me smile with her stories. We all like memories. In a sense that is how I feel about social media.

Week 10 NFL Predictions via Social Media

Jeff Esposito

Entering Week 10 of the NFL Season, our weekly NFL predictions are 10 games over.500 with a 71-61 mark following a break-even Week 9. Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ).  During the week, we put our predictions up against a friend of mine in social media.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

Wow, did we see this one coming? The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Chelsea Janke, Social Media and Client Services at C.E.L. Why Pinterest?

The Importance Of Marketing Through Images

Small Business Mavericks

Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages to their target markets on their blogs and websites, in their social media circles , and wherever they build content. Images serve three useful purposes online: They provide a graphic way for you to communicate your message. Remember, a picture (re: graphic or image) is worth a thousand words. All it takes to optimize each image is an alt tag and some associated text.

Work With Private Advertisers to Keep them Coming Back


This guest post is by John Burnside of If you have a blog or website then I’m sure that you will have looked at various ways to earn a bit of money for all your blood, sweat and tears. There are so many ways to do it. You’ve got pay per click, affiliate programs, or advertising to emailing lists, plus dozens of other methods. But if you take a look at some developed blogs within your niche, you are likely to see an Advertise With Us page in their top menus. Set up your Advertise With Us page. If you don’t have one of these on your blog, you need to build one.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic noah's ark non sequitur Wiley Miller


A World Gone Social

Learn how companies must adapt to survive.