Fri.Nov 02, 2012

Trending Sources

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. Laying the Groundwork for a Well-Orchestrated Campaign.

Film 130

How Social Media Reflects Human Behaviour


How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. But to be truly successful, you initially have to think beyond the business aspect.

Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 368 million users. via  China Daily. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users. via  Google. Tumblr: 79 million blogs. via  Tumblr. Instagram: 100 million users. via  TechCrunch. Tagged: 20 million unique monthly users. via  Tagged. via AdWeek.

How to Future Proof Your Website or Blog


There is a lot written online about the importance of ‘future proofing your SEO’. What’s meant by this of course is protecting your SEO practices against potential future changes to Google’s algorithms, and of course this comes in the wake of the recent big changes Google has made that go by the Penguin and Panda handles respectively. Devices. Fashion. And then when they used lots of flash?

Social Media Automation 101

More Trending

The Responsibility Of Twitter

Twist Image

What is Twitter doing to ensure that the information we read and share is accurate? This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The article titled, On Twitter, Sifting Through Falsehoods in Critical Times , looks at many of the false tweets and information that were being floated around on Twitter during Hurricane Sandy. Bad information might set off an irrational decision that could lead to panic, or worse, put them in harm's way. " This is not Twitter.

5 Ideas about creating thought leadership

Engaging Brand

Authority is a strange word. Strange because it brings such power, yet it is something that is not in your total control. When I say total - I mean you can influence but you can't determine it. Authority is too often assumed. Authority is earned and no more so than on the web and within social media. In the past you could title yourself a thought leader or promote the thought leadership of your business.but not now. Well, you can say you have it.however, the web now gives people the ability to test out that idea. More than ever social media plays a part in developing thought leadership.

12 Lessons from 4 Inspiring Local Business Blogs


Earlier this week I explained why every business needs a blog. Today I want to show you just how much potential there is for businesses to connect with their customers through a blog. The bookstore. Readings , a small bookstore chain, has a very frequently updated blog that supports its online store. The blog is an important element of this site. But shoppers can buy books online anywhere. Lessons.

Fetching Friday – Resources Mashup & Share Your Best Post


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. 21 Business Blogging Tips From the Pros – Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog. Business / Career. Freelancing. Search Engines / SEO.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Should Everything be Free Online?

Direct Marketing Observations

Chances are, you have given away more than you have charged for…. For a lot of people, what they expect and get from their digital experiences isn’t even close to being reality. Want a few easy examples? One of the most prevalent business models in the online world is to build a product or service and then give it away for free. Which sadly, is usually the case. There’s a simple solution.

Getting Social Media Strategy Right in Financial Services

Convince & Convert

Shannon Paul, Fifth Third Bank @shannonpaul. Shannon Paul , VP of Social Media Strategy at Fifth Third Bank  joins the Social Pros Podcast this week to discuss her new role at the bank, what it’s like to start a brand new social media strategy at a bank, and how listening, sentiment, and share of voice play into overall success metrics in the banking industry. Listen Now.

School PR, give Google a chance & bad salt water

Jeff Esposito

What a roller coaster of a week. First there was Sandy (thoughts and prayers are still with friends and family in Jersey/NY) followed up by a sick day and now ending the week with a few days alone with baby Espo. Hopefully your week was good and if you were impacted by Sandy that things are starting to get back to normal. Have a great weekend and catch you on Monday. Five for Friday

Smartphone Marketing Is On The Rise

Small Business Mavericks

You know how I feel about mobile marketing. It’s here and it’s time to start using it. Well, a recent report indicates that Smartphone click traffic has gone up 105% year over year. The same study shows that tablet traffic has increased 339%. This is just more evidence that mobile marketing is coming into its own. And it’s just the beginning. The future is even brighter. There are a lot of ways to market your business to the growing mobile market. Organic SEO. Pay-per-click advertising. Facebook marketing. LinkedIn. Video marketing. Online social networking. Constantly.

A World Gone Social

Learn how companies must adapt to survive.