More Blog Promotion Tips Can businesses blog with passion and tell amazing stories that attract readers? Earlier I argued that blogs that tell (describe the facts) without sharing (describe emotion and intent) will have a tough time getting readers to comment. went on to say that stories are the skeleton key for unlocking reader engagement. Stories lowers the reader’s guard and helps them relate to the subject. Put the two together – sharing with stories – and you have gasoline for your engagement. got a hefty round of applause from nonprofit and “passion bloggers”. Fair point. MORE >>

Google Plus is a year old. Businesses are finding more reasons to use Google+ and focus on their business pages. There are search benefits. There are local benefits. There are growing social benefits. Where are the businesses? Perhaps I’m being premature, but scanning through a couple dozen random Google+ car dealer pages revealed that very few are posting anything at all. Out of over 20, there were two that were actually active. This is a huge mistake for any business, particularly those who are localize. Period. MORE >>

It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not easy for brands that have been, primarily, marketing-driven organizations. The kind of brands that have seasonal campaigns that are driven by creating as many exposures to the brand as possible. These types of campaign-led companies have always (and will continue to) grapple with the creation, editing and nurturing of valuable content. But is it working? brand. MORE >>

Businesses are always interested to increase the reach of their brand to get in front of future customers. Brand building can be a though thing if not done the right way. To build a brand a huge budget is not necessary but more the right strategy. The past and the present (still for some) of marketing: There are a lot of ways to inform future clients of a brand, like advertising, TV and radio spots, newspaper ads, snail mail, pay per click marketing, trade shows, etc. But the hook with most of those marketing ways is they are expensive, mostly not measurable and not long lasting. MORE >>

Nicked from Marketing Pilgrim. Ever update your Facebook with a silly remark and then regret it?  It happens all the time.  Now, there’s a new website that collates people’s embarrassing updates, categorizes them and publishes them for all world to see (again). It’s called We Know What You’re Doing. “I love my work. just hate my boss,” says Donovane van D, while Polly B announces, “One good thing about being super hungover is my mum gives me a lisence (sic) to be a moany, bossy cow to her all day.  ”, “Who’s hungover?”, MORE >>