Tue.May 01, 2012

Trending Sources

The Web Is Dead! Long Live Smartphones!

Spin Sucks

The sky is falling! The sky is falling! The web is dead! guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. really hate being wrong. It rarely happens. Yet here we are. What What are we going to do? discovered this disturbing news as I’ve been reading about the Facebook purchase of Instagram. The web is just dead.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. Primary Success Metrics. Pageviews, time on site, bounce rate, etc.

How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

This is a guest post from Craig Robinson. Getting proper return on investment for Facebook advertising can be tricky. First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers.  The last thing is a bit harder to control but has a huge impact on the end result. Like this post?

How To 123

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool. Cheers!

Social Media Automation 101

More Trending

Pinterest: Early Best Practices From Firebelly


Brands are still relatively new to Pinterest. I’ve been working on several brand programs on Pinterest over the last several months. I’ve come up with a few early “best practices,” based on our work, that brands should consider before launching a Pinterest program. Here they are: Social Media Assets Matter. Imagery is Mission Critical. Publishing Approach. Engagement Is Key.

The Role of Social Media in Sports [Infographic]


Tweet. During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. So much so, that the amount of tweets created during this year’s Giant’s-Patriots’ game reached an astounding 12,233 tweets per second (TPS) and 10,245 TPS during Madonna’s halftime show. Tweeting for Success or Disaster.

PR Pros and Wikipedia: Can They Ever Get Along?

Social Media Strategery

Photo courtesy of Flickr user bitjungle. All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. One can easily see how these five attributes may be in conflict with the way many PR professionals do their jobs. It's no wonder Wikipedia has advised against PR pros editing articles directly. According to a study conducted by Marcia W.

You'll Always Hear it First on Google+

Stay N' Alive

I'm starting a new experiment. From now on every post I make to StayNAlive.com will originate on Google+. This goes in line with my earlier post where I suggested that the Blogging landscape is significantly changing, and the blogs that want to survive will need to embrace social means of publishing and discovery. This opens up the ability for some really cool hacks.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

A May Day Balancing Act

Waxing UnLyrical

Happy May Day! Anyone gearing up to dance around the Maypole? Hey, I’m not crazy. In fact, you’re lucky I’m not wishing you for “Labour Day,” and no, that’s not a typo. It took me years of living in the U.S. to get used to the fact that International Workers’ Day , for Americans, was meant to… well, work on. ” Oh well. C’est la vie, non?

3 Ways Social Business Will Develop

Engaging Brand

Social business is a concept that I believe we need to think more about.why? Over the last couple of decades we have seen the importance of moving from transactional agreements to more relational style. . Think customer relationship management , supply chain management , employee engagement programs etc etc. What all these intiatives were showing, was the importance of human relationships. The closer you become and the more you understand each others business, then the better you can work together. The more you provide value for each other, the more valuable both companies become.

Why Website Design Is So Important To SEO

Small Business Mavericks

It’s hard for some business owners to rationale the effect of website design on SEO, yet is is an integral part of a successful online business. If you need a pointer, look at everything that comes out of Google – everything hinges on relevance and user experience. User experience starts with your websites design and that design is now impacting on search results. Consider these factors that influence Google search rankings: Page speed – if your website is slow to load, there is in effect a double penalty. Do these issues really matter?  Most definitely!

5 Ways to Open the Social Side Door and Build Relationships

Convince & Convert

Ian Greenleigh (@be3d ) is a social media and content strategist. He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence , and he works at Bazaarvoice in Austin, TX. Social side doors are avenues of access and influence made possible by society’s adoption of social media. Social side doors are all around you. Get there early.

A World Gone Social

Learn how companies must adapt to survive.

Why You Should Start Guest Posting … Today


This guest post is by Jaime of USBundles.com. When they’re done correctly, guest posts can be a true “meeting of the minds”—a way for both the guest blogger and the host website to benefit from association. However, many bloggers may resist the opportunity for various reasons. Let’s examine some of the most common reasons why a blogger might be reluctant to guest post—and see why these aren’t really issues after all. Tone is a ubiquitous conundrum. Or should I have said “tone is always a sticky wicket”? Exactly. Examine the layout and structure of the existing posts.

The Sound And The Hurry Of Podcasting

Twist Image

It's funny how things fall together. found out that Julie Burstein , the author of Spark - How Creativity Works and creator of the radio program Studio 360 with Kurt Andersen for Public Radio International , was going to be a speaker at this past year's TED conference. usually choose a handful of speakers or guests to try to connect with prior to boarding my flight to Long Beach. Having pre-set meetings and meal buddies makes it easier to connect with people and network (especially for someone as introverted as me). Julie was kind enough to make some time for me at the end of third day. google.

5 Tips to Convince Editors to Say “Yes” to Your Guest Posts


This guest post is by Alexis Grant of AlexisGrant.com. You know all the benefits of guest posting on popular blogs. And you’ve decided to start guest posting today. So you want to do your best to crank out awesome content. But smart ideas are only half the battle. The difference between pitching a thought-provoking post and pitching a thought-provoking post that gets accepted is making it easy for your editor to say “yes.” ” In other words, go beyond providing awesome, unique content and make accepting your post a no-brainer. Write in the “you” voice, not the “I” voice.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Bound and Gagged Cable service time Cartoon comic


Social Media Marketing GPS

Guest Post Hosting: the Surprising Traffic Driver


This guest post is by Shari Lopatin of  ShariLopatin.com. We’ve all heard how writing guest posts for other blogs can increase exposure and drive traffic to your site. But what about hosting guest bloggers as a way to increase traffic? New concept, huh? Before we move on, I want you to stop right here and clear your mind. Then, repeat after me: “Inviting others to my site will not help my competitors. Inviting others to my site will not help my competitors.”. Benefits of hosting guest bloggers. Several months ago, I was experiencing a major lull in my blog, “ Shari Lopatin: Rogue Writer.”

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Dog Food Garfield Jim Davis