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UNSPOKEN APRIL 16, 2012 The Most Remarkable People on Social Media Today I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. believe it’s not just how popular somebody is online or how much influence they have, but whether they are intending to use that influence to effect change. believe it goes back to intent. | SPIN SUCKS APRIL 16, 2012 The Spin Sucks Blogging Process Last week, Mitch Joel wrote a blog post called, “ Watching Me Blog.” ” It was in response to Chris Brogan’s piece, “ Watching Mitch Joel Blog ,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. Blogging Philosophy. | KYLE LACY APRIL 16, 2012 3 Unconventional Pinterest Marketing Ideas Ah, Pinterest. The social media darling of the moment. You probably know by now that Pinterest is a great place to share drool-worthy pictures of your product, use interesting imagery to help drive folks to your website and otherwise convert casual browsers into serious buyers. One of the reasons Pinterest is so successful is because it drives people to action: click here. Read this article. Buy this product. But even if your product doesn’t lend itself to impulse purchases, Pinterest can still be an invaluable tool to fuel other aspects of your marketing. Take advantage of this. Screw it. | SPIN SUCKS APRIL 16, 2012 Four Benefits of Charitable Content Strategies Today’s guest post is written by Adria Saracino. . am a marketer. like to think I’m also a do-gooder. Combining the two always seemed natural. mean, if you have a business and can affect change, why wouldn’t you do all you can to support a charitable cause? That is why, as a marketing consultant, I always recommend fitting in a good cause when creating a content strategy. | | | | | | | | | -
PUSHING SOCIAL | MONDAY, APRIL 16, 2012 5 Unorthodox Tips For Finding Blog Inspiration More Blog Promotion Tips Inspiration is fickle and totally unreliable. It has a tendency to hide when you need it the most. Other times, when you are far away from a keyboard or a moleskin, it strikes with mind-blowing power. Bloggers struggle to find inspiration on a daily basis. All of the chatter about posting frequency, how to find topics, and short versus long posts is really about finding inspiration. If you are inspired, it doesn’t matter how many times you post every week, you could post twice a day if you had the time. Long versus short posts is a moot debate. Hip Hop to the Rescue. MORE >> -
DANNY BROWN | MONDAY, APRIL 16, 2012 Sergey Brin Paints His Kettle Pot Black Over Facebook and Apple Over at UK newspaper The Guardian, Google co-founder Sergey Brin shares his views on the future of the Internet , including web freedom and the restrictive practices of Facebook and Apple. Brin makes some great points, particularly about the ongoing battles certain web users of the world have due to the firewall nature of their governments. But on other issues, he clearly drank some alternative reality juice, since he conveniently ignores the fact that Google are just as bad (if not more so) than the two companies he’s taking issue with. Google’s Short-Term Memory. MORE >> -
PUSHING SOCIAL | MONDAY, APRIL 16, 2012 5 Unorthodox Tips For Finding Blog Inspiration Pushing Social Inspiration is fickle and totally unreliable. It has a tendency to hide when you need it the most. Other times, when you are far away from a keyboard or a moleskin, it strikes with mind-blowing power. Bloggers struggle to find inspiration on a daily basis. All of the chatter about posting frequency, how to find topics, and short versus long posts is really about finding inspiration. If you are inspired, it doesn’t matter how many times you post every week, you could post twice a day if you had the time. Long versus short posts is a moot debate. Hip Hop to the Rescue. The villain? MORE >> -
CONVERSTATIONS | MONDAY, APRIL 16, 2012 Your Company’s Social Media: Employee or Tool? We can probably agree that today’s social media is seen and used as tools. Facebook is a tool. Twitter is a tool. Google Plus is a whole bunch of tools. Tools. Tools that can help build our business. If used right, these tools can amplify our reach, our relationships, and our revenues. Of course, there is a learning curve. At first, you’re going to want to spend some extra time (and maybe invest a few dollars) during the “getting-to-know” introductory phase. In this way, your social media tool set is much like a new employee. And, there’s a learning curve. MORE >> - PR Newswire launches dedicated site for bloggers
If the journalist vs. blogger debate hasn’t died yet, here’s some new fodder to either fuel it, or finally put it to rest. say kudos to PR Newswire. Here’s the skinny from PR Newswire: NEW YORK, April 16, 2012 /PRNewswire/ – PR Newswire, the global leader of innovative marketing and communications solutions, today announced the [.]. blogging bloggers journalist-vs-blogger PR Newswire MORE >> -
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