Mon.Apr 02, 2012

Trending Sources

Five Things to Watch Out for as Facebook Goes Public

Spin Sucks

Because I had a lot  of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “ American Idol ,” and it’s about Mark Zuckerberg and the pending IPO for Facebook. Because of their IPO quiet period, Facebook did not comment. billion CEO and the company he’s built. Scary…and cool.

How I Fail At Social Media

Jason Yormark

Nobody is perfect right?  I’m certainly not, and that is also the case as it pertains to my social media usage and strategies.  I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? So with that, I’ve come up with my list of social media failures.  I’ve based this list mainly on my blog and some of the areas I’ve failed to improve upon. Where I’m failing currently is figuring out how to get the 730 folks on my FB page to do so. Social Media

Good Content vs. Bad Content

Spin Sucks

Today’s guest post is written by Jayme Thomason. spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. understand his intentions, and that he probably wasn’t condoning crap content. This is not good advice. We all know that.

The Best Adult Learning is Social Learning

SocialFish

Aaron Wolowiec (who’s recently launched EventGarde LLC , a brand new consulting firm for meetings and educational strategy) has a MUST READ post on adult learning principles  and andragogy (which “places value on the  process  of learning. ”). Adults are internally motivated and self-directed.  Adults bring life experiences and knowledge to learning experiences.  Social Learning

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How Offline Marketing Techniques Can Radically Effect Your Online Business

Small Business Mavericks

Having an online business, or a bricks and mortar business with an online presence, doesn’t mean you need to reinvent the wheel when it comes to marketing. Most of the offline marketing techniques used still hold true to an online business. Segmenting your market, promoting in places where your potential customers hangout are just two good examples. recently read a report that suggested businesses could increase their sales by using one single technique – removing the dollar sign. There does appear to be a big difference in consumer habits when it comes to prices.

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5 April Fools’ Day & Social Media Must-Reads

Firebelly

Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. The Internet Has Killed April Fools’. By Alexia Tsotsis The Internet has killed April Fools’. Roundup: April Fool’s Day Jokes From Around The Web. By Francis Bea It’s April Fools Day, and tech companies this year are out in full force to put a smile on your face. April Fool’s!

Klout 58

No Pictures Allowed

Twist Image

I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography" while looking to make my purchases. Do you understand why this rule is in place? I'm going to guess that it's because a competitor can walk into the store, take a picture of a unique piece of furniture and soon be knocking it off? Could there be another reason? Maybe I can price compare? Take that picture over to a competitor and see if they have a similar piece (or the same one) for a lower price? " Pictures are not just used to rip people off. almost criminal.

Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia

ProBlogger

As a blogger, I get pitched to a lot by companies and organizations asking me to endorse their products. The problem is I have limited or no experience with many of them, and to endorse them would feel like selling out. The list was short and was made up of companies and products that I’d drop everything to work with. Aside from this natural wonder, Queensland is known for many things.

Sprout Social for Social Media Interaction and Analytics

Bare Feet Studios

I’ve started using Sprout Social to manage the social media for one of my client projects and I LOVE it! This is just a short post to weigh in on how much a user interface matters these days. Raise your hand if you are on the computer a lot. ScreenFatigue. Overwhelmed. Raise your hand if someone somewhere wants to know what the heck you do all day! ShowMeTheNumbers. DontMakeMeRunAround.

Change: It’s A-Comin’

Waxing UnLyrical

You know how, when people have really big news to give you, they dilly-dally about it? You get this huge build up , and all the while, you know something really big is coming, and you want to tear their hair out and scream, “Get on with it!” ” Not me. I’m all about getting straight to the point. Because what’s the point of keeping you in suspense, right…? Ok, ok.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

BigMarker.com: Social Network for Communities

Mindjumpers

Tweet During my time at SXSW, Austin 2012, I had a chance to meet up with some interesting people with innovative ideas and new products. One of them was the team from BigMarker.com. BigMarker.com is a social network for communities. By offering unlimited web conferencing and key project management tools, it hopes to empower communities to make a difference. said Zhu-Song Mei, Founder and CEO.

How Razoo Became a Mobile Platform

Geoff Livingston

The following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today. Last Spring those of us at Razoo began analyzing mobile web solutions. There was a big debate because traffic was in the low single digits, but partly as a result of reading Chuck Martin’s Third Screen, we decided [.]. Case Studies Mobile 2012 Chuck Martin Frank Warren fundraising Give to the Max Day innogive mobile PostSecret third screen

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

From the moment we wake up, brands bombard us with attempts to get our attention. These marketers gear their advertisements and logos towards making our lives easier and connected. However, in our internet-savvy world, we are beginning to demand more from our brands. We want them to make us feel alive. Make us fall in love. Give us a reason to choose. Gain our trust. Engagement is Not a Campaign.

B2B 13

Show 379 - What is crowdsoucing and crowdfunding?

Engaging Brand

The Engaging Brand podcast  covering social media, business ideas and brand marketing tips, is ready to download this week. I am delighted to say David Bratvold is joining me from the website Daily Crowdsource.to share with us a fabulous insight into the power of crowds. fabulous website to subscibe to for the latest thinking on how people are using the crowdsourcing format. We discuss.

Tips 13

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Bees Awards Submission Deadline Postponed

Mindjumpers

Tweet The submission deadline for entering your work to Bees Awards – the international social media marketing awards for communication professionals – has been extended to April 12, 2012, adding over a week to the deadline. The Awards are “Honoring world’s best social media marketing executions of the year in order to promote expertise and ethics for a sustainable industry.”.

How to Transfer Data from MS Excel into a Word Document

Idaconcpts

The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material. Create or open an MS Excel document.

What’s The Deal With Facebook Timeline?

Taylor Marek

I'm sure you've noticed the big change over the weekend. As of March 30, Facebook has ported all of it's pages into the new Timeline design, including business pages. While there are plenty of people who aren't happy about the change, those who are business minded know how to accept, and most importantly, adapt to change. Properly used, Timeline has been shown to increase engagement by. Blogging Business General New Media Social Media Content Facebook Fan Pages Timeline Virality

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Mayan Calendar

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

What’s The Deal With Facebook Timeline?

Taylor Marek

I’m sure you’ve noticed the big change over the weekend. As of March 30, Facebook has ported all of it’s pages into the new Timeline design, including business pages. While there are plenty of people who aren’t happy about the change, those who are business minded know how to accept, and most importantly, adapt to change. Properly used, Timeline has been shown to increase engagement by 46% on average. What does it mean for your business? Real-time Analytics. New or enhanced metrics include virality, people talking about engagement, friends of friends and reach.

What’s The Deal With Facebook Timeline?

Taylor Marek

I'm sure you've noticed the big change over the weekend. As of March 30, Facebook has ported all of it's pages into the new Timeline design, including business pages. While there are plenty of people who aren't happy about the change, those who are business minded know how to accept, and most importantly, adapt to change. Properly used, Timeline has been shown to increase engagement by. Blogging Business General New Media Social Media Content Facebook Fan Pages Timeline Virality

What’s The Deal With Facebook Timeline?

Taylor Marek

I'm sure you've noticed the big change over the weekend. As of March 30, Facebook has ported all of it's pages into the new Timeline design, including business pages. While there are plenty of people who aren't happy about the change, those who are business minded know how to accept, and most importantly, adapt to change. Properly used, Timeline has been shown to increase engagement by. Blogging Business General New Media Social Media Content Facebook Fan Pages Timeline Virality