Sat.Mar 31, 2012

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Inbound Marketing vs. Outbound Marketing [Infographic]


The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.]. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketing

Horizontal Marketing

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Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As if, suddenly, the employees within the organization will no longer be connected to one another and no longer engaged on a smartphone or tablet (meaning they are not only hyper-connected but completely untethered). From the public facing side, consumers are beyond having expectations for a business to be social. Someone has to make the call.

Making Data More Human


The title of this talk says it all, really – Making Data More Human. “Jer Thorp is an artist and educator from Vancouver, Canada, currently living in New York. Coming from a background in genetics, his digital art practice explores the many-folded boundaries between science and art.” Humanize

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Lightweight infographics: outsourcing original thinking


We have become a generation of inspirational stamp collectors. With the proliferation of lightweight infographics posted on Pinterest and Facebook, we have outsourced the personal tweet and the status update. We are present at a pivotal moment in the decline of modern civilization. The preeminence of these prepackaged ponderings is a

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Thinking Of Starting A Small Business Blog? Stop Thinking And Do It!

Small Business Mavericks

Blogging is old hat. Everyone blogs now so it’s no longer viable for my business. These are just some of the excuses that some business owners use when it comes to blogging. Unless you live on social media sites like Facebook, and publish reams of content day after day, a blog is still the single most effective way to communicate with both current and potential customers. Starting a small business blog is easier – if you access to your domains web tools, for example, through Cpanel, then it only takes five minutes to install a blog. So what is so good about a small business blog?

Move Beyond Fear: Find and Keep Your Writing Voice in 10 Steps


This guest post is by Sean M. Madden of Mindful Living Guide. I’ve been teaching creative writing, along with mindful living, for years now. And I can say, without hesitation, that fear is ubiquitous. Its presence, more than anything else, stops writers in their tracks. All seems to be going along beautifully, words and ideas are flowing, characters and plots are taking shape, and wham! certain self-consciousness seeps in. The flow slows to a trickle, we begin to falter, and, worst of all, we judge ourselves harshly, comparing our present writing to our glory days. Write down whatever comes up.

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Six Links Worthy Of Your Attention #93

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93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Want a great example of the end of privacy? Try this. Get a meme-worthy license plate, then drive it around a city full of hipsters prone to over-sharing. See how long you last." " (Alistair for Hugh). China: Crowdsourced Tax Enforcement - Bunnie Studios. buzzfeed.

Plagiarism … or Inspiration?


This guest post is by Dawn Walnoha of Brandsplat. In all writing, blogging being no exception, there is a fine line between borrowing ideas and plagiarizing content. Since the issue is not clearly defined the same way everywhere, it is open to interpretation. And that means the line is somewhere in a gray area between the black and white of honest content and dishonest theft. One area that has been a perennial gray zone is that of borrowing another writer’s structure or approach to their writing style, while not borrowing their content. Comparing content. Borrowing format.