Whether you have an online or offline business, e-mail marketing is still a proven winner when it comes to marketing your business. One common complaint is the difficulty in building an e-mail marketing list. It really isn’t that difficult to build that list – the key is in not making the process too difficult. Offline businesses probably have an easier path, they can ask their customers at the checkout, and you’ll be surprised how many customers say yes. Why is e-mail marketing for small business still a winning way to go? Blasting your list is not going to win business. MORE >>

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the best we can do?" " While I sold them and many big and powerful companies bought them, I never understood why anybody would take action. After the dot com implosion, there was a brief moment when it felt like we may get a chance to reboot, but it never happened. There's still something inherently wrong with the page view model. One page. Be brave. MORE >>

The Sales Association has unveiled SalesProCentral generously sponsored by Leads360.  The Sales Association is the premier professional society dedicated to sales and business development professionals.   They are happy to launch SalesProCentral as an industry resource for their members and for non-members alike.  Because of the generosity of Leads360, they have been able to provide the site free of charge. SalesProCentral is the go to site and newsletter for sales and sales management professionals who want the latest and highest quality content aimed at helping improve sales performance. MORE >>

It is the democratisation of the web, they cried when social media first came on the scene.and I would agree to a point. However, there is a role for companies in what is happening because of social media. Because Google, because Facebook, because the internet recommends everything to us now.be it links to blogs, the most accurate article on what we searcher for or even the people we ought to know or 'friend'.the the danger is that we as individuals. Forget how to do our own filtering. Society becomes  interlocking groups of people who are 'similar' to each other. Companies who can. MORE >>

Tweet Facebook timeline has got off to a great start with a lot of brands already onboard with the new format. recent article in Simplyzesty.com quotes that as many as 8 million brands have converted to the new timeline by now. All those who are still on the old format, will automatically get the new Timeline on March 30 th , 2012. On our blog, we wrote about different features of the Timeline for brands on the day of the announcement followed by the changes in the new Facebook guidelines for brands. The infographic is quite self-explainatory. Take a look and tell us how you found it. MORE >>