Sat.Feb 25, 2012

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Social Media ROI: Check Before You Start

Conversionation

An army of social media thinkers has deemed it useful to redefine ROI. In 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.]. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROI

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Some Perspectives on Pinterest

Social Media Marketing

You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off. Why It Works And really, this approach is parallel to the way I think Pinterest is different. Simply stated, the site is a visual bookmarking tool.

How To: Remove Paid Links Without Hurting Your Search Engine Rankings

Bill Hartzer

When it comes to search engine rankings, we all know that one of the major search engine ranking factors is how many links you have to your website. Especially text links that include the keywords your trying to rank for in the anchor text. So, if you want to rank well for “red widgets”, then having lots of links with “red widgets” in the anchor text pointing to your site will help your search engine rankings. It helps so much that many site owners have bought text links to their website. So, why would you want to remove paid links to your website? Majestic SEO [link].

8 Ways To Score That Elusive Entry Level Marketing Position

Twist Image

It's probably the most frequently asked question that people looking for work ask. The ultimate truth to winning a job is not about resume, experience or how you did in the interview sessions (sorry). The true answer is that it is a very subjective process, which is why it is extremely frustrating to so many. What one recruiter sees as a star, another sees as a dud. That all being said, there are a ton of ways to put yourself in the best position possible to win the gig. Ways to score that elusive entry level marketing position: Understand the process. This is the wrong process to take. Be you.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Three Good Reasons To Include A Bio In Your Content

Small Business Mavericks

If you look around the Internet, particularly on blogs, you’ll notice that some articles have bios in their footers. In most cases, the articles themselves are guest posts, and the bio is the ‘reward’ the author gets for writing the article. Reward? One of the major reasons for writing a guest post is to receive a link back to your website and links have been regarded as gold in the past. There are, however,  many sites that are now including small bios in the footer of their own content, particularly if they have multiple authors. Personalizing also leads to.

Blog Wise Tip 2: Know Your Motivations

ProBlogger

Every blogger has different motivations, but the interviews we completed as we developed Blog Wise showed how important it is to know what your motivations actually are. The bloggers we spoke to listed a range of motivations. The first was community and audience. Darren told us he’s motivated when he sees the community here at ProBlogger getting energy from his ideas. He’s motivated even further when he gets energy back from you guys. Amy Porterfield ’s motivated when she hears about the results her readers have achieved using her advice. Anther key motivation was a sense of contribution.