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GET SOCIAL PR FEBRUARY 25, 2012 Improve Your Social Influence with Inbound Links Building social influence and authority online should be a public relations objective for any organization. One way to do that is by earning backlinks to content produced on your organization’s blog. Banklinks, or inbound links, show who is paying attention to and sharing your content. Here is an example. Recently the Cision Blog found my [.]. Media Relations | CONVERSIONATION FEBRUARY 25, 2012 Social Media ROI: Check Before You Start An army of social media thinkers has deemed it useful to redefine ROI. In 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.]. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROI | SOCIAL MEDIA MARKETING FEBRUARY 25, 2012 Some Perspectives on Pinterest You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off. Why It Works And really, this approach is parallel to the way I think Pinterest is different. Simply stated, the site is a visual bookmarking tool. | SOSHABLE FEBRUARY 25, 2012 Every 60-Seconds, Many Things Happen in Social Media In case you weren’t 100% completely aware that social media is a grouping of storms that rage with massive levels of activity every moment of every day, here’s an infographic to reiterate it. Pinterest is the new hotness with a rapidly-increasing userbase. Storm might not be powerful-enough of a metaphor to use. better one might be to say we’re getting sucked into the maelstrom. | | | | | | | | | -
TWIST IMAGE | SATURDAY, FEBRUARY 25, 2012 8 Ways To Score That Elusive Entry Level Marketing Position It's probably the most frequently asked question that people looking for work ask. The ultimate truth to winning a job is not about resume, experience or how you did in the interview sessions (sorry). The true answer is that it is a very subjective process, which is why it is extremely frustrating to so many. What one recruiter sees as a star, another sees as a dud. That all being said, there are a ton of ways to put yourself in the best position possible to win the gig. Ways to score that elusive entry level marketing position: Understand the process. This is the wrong process to take. Be you. MORE >> -
IDACONCPTS | SATURDAY, FEBRUARY 25, 2012 The Importance of Local Search and Local SEO Companies It can no longer be denied that is critical that not only your business has an online presence but also that your potential customers are capable of finding you through an online search. Back in March 2010, BIA/Kelsey released a study that found that 97% of consumers use the Internet to do research before buying local products and services. The study pointed out that 90% of them used search engines and 48% used the online Yellow Pages. On top of that, the commercialization of smartphones and GPS technologies has empowered consumers to look for local business on the go. This is a mistake. MORE >> -
CREATIVE RAMBLINGS | SATURDAY, FEBRUARY 25, 2012 Independent writers: Best ways to promote your articles Keywords Attractive Titles Facebook, Twitter and Myspace Digg, Reddit and StumbleUpon Google Buzz and Care2 News LinkedIn Ping.fm Craigslist Blog Mailing List Conclusion Writing articles for directories is one of the most efficient methods for individuals to establish their names in their fields. However, sometimes, even the best content in the world gets lost in. Branding Tips advice articles blogging craiglist Digg facebook LinkedIn mailchimp maling list marketing Myspace ping.fm Promotion reddit search engines social bookmarking social networking studio101 stumbleupon tips twitter Writing MORE >> -
SMALL BUSINESS MAVERICKS | SATURDAY, FEBRUARY 25, 2012 Three Good Reasons To Include A Bio In Your Content If you look around the Internet, particularly on blogs, you’ll notice that some articles have bios in their footers. In most cases, the articles themselves are guest posts, and the bio is the ‘reward’ the author gets for writing the article. Reward? One of the major reasons for writing a guest post is to receive a link back to your website and links have been regarded as gold in the past. There are, however, many sites that are now including small bios in the footer of their own content, particularly if they have multiple authors. So what purpose does a bio serve? MORE >> -
SOCIALNOMICS | SATURDAY, FEBRUARY 25, 2012 NBA All-Star Game 2012: Social Media on Steroids 2012 NBA All-Star game in Orlando will feature Kobe Bryant. Although the NBA All-Star game will have a large broadcast audience (215 countries), it is Social Media that will have the enormous reach. For example in China, last year the NBA had 1 million following them on Social Media, this year they already have 41 million (thanks Jeremy Lin!). Putting their total reach on Twitter at roughly 200 million followers. The above stats are courtesy of an article posted on the Orlando Sentinel. In particular, the dunk contest, which for the first time will allow fans to vote via Twitter. MORE >> -
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